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CB

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ISBN-10: 1111821771

ISBN-13: 9781111821777

Edition: 4th 2013

Authors: Barry Babin, Eric Harris

List price: $69.95
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Description:

Created through a "student-tested, faculty-approved" review process with more than 250 learners and instructors, CB4 offers a visually appealing, succinct printed approach with tear-out review cards and online CourseMate study tools and interactive eBook. The CB4 book and learning resources are all offered at a value-based price with a unique approach that's proven to increase retention and strengthen learning outcomes. CB4 streamlines an engaging introduction to the core concepts and applications of contemporary consumer behavior as it is practiced today with the latest consumer behavior statistics, examples and trends. This magazine-style book emphasizes how the recent recession, green…    
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Book details

List price: $69.95
Edition: 4th
Copyright year: 2013
Publisher: Cengage South-Western
Publication date: 2/7/2012
Binding: Paperback
Pages: 384
Size: 8.25" wide x 10.50" long x 0.75" tall
Weight: 2.046
Language: English

Barry J. Babin has authored over 70 research publications in some of the most prestigious research periodicals, including the JOURNAL OF MARKETING, THE JOURNAL OF CONSUMER RESEARCH, THE JOURNAL OF BUSINESS RESEARCH, THE JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING, and THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, among others. Babin is currently Max P. Watson, Jr., Professor of Business and chair of the department of marketing and analysis at Louisiana Tech University. He has won numerous honors for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi (on three occasions), the 1996 Society for Marketing…    

Introduction
What Is CB and Why Should I Care?
Value and the Consumer Behavior Value Framework
Part 1 Case Studies
Internal Influences
Consumer Learning Starts Here: Perception
Comprehension, Memory, and Cognitive Learning
Motivations and Emotion: Driving Consumer Behavior
Personality, Lifestyles, and the Self-Concept
Attitudes and Attitude Change
Part 2 Case Studies
External Influences
Consumer Culture
Micro-cultures
Group Influence
Part 3 Case Studies
Situations and Decision Making
Consumers in Situations
Decision Making I: Need Recognition and Search
Decision Making II: Alternative Evaluation and Choice
Part 4 Case Studies
Consumption and Beyond
Consumption to Satisfaction
Consumer Relationships
Consumer and Marketing Misbehavior
Part 5 Case Studies