Skip to content

Peng Global

Spend $50 to get a free DVD!

ISBN-10: 1111821755

ISBN-13: 9781111821753

Edition: 2nd 2013

Authors: Mike W. Peng

List price: $79.95
Shipping box This item qualifies for FREE shipping.
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

Created through a "student-tested, faculty-approved" review process, *GLOBAL, 2E* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Introduce students to success in global business today with strategic approach and unique coverage found in *GLOBAL, 2E*. Written by renowned international instructor, author, and consultant Mike Peng, *GLOBAL, 2E* is the first truly global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book…    
Customers also bought

Book details

List price: $79.95
Edition: 2nd
Copyright year: 2013
Publisher: Cengage South-Western
Publication date: 2/9/2012
Binding: Paperback
Pages: 240
Size: 9.00" wide x 11.00" long x 0.50" tall
Weight: 1.496
Language: English

Mike W. Peng is the Jindal Chair of Global Strategy at the Jindal School of Management, University of Texas at Dallas, and a National Science Foundation CAREER Award winner. Between 2005 and 2011, he was the Provost's Distinguished Professor, which was created by UT Dallas to attract him to join the faculty. At UT Dallas, he has been the number one contributor to the list of 45 top journals tracked by Financial Times, which ranked UT Dallas as a top 20 school in research worldwide. Overall, 41 of his articles appear on the Financial Times list. Prior to joining UT Dallas, he was an associate professor at the Ohio State University. He has taught in five states in the United States (Hawaii,…    

Laying Foundations
Globalizing Business
Understanding Politics, Laws, & Economics
Emphasizing Cultures, Ethics, & Norms
Leveraging Resources & Capabilities
Acquiring Tools
Trading Internationally
Investing Abroad Directly
Dealing with Foreign Exchange
Capitalizing on Global & Regional Integration
Managing Around the World
Growing & Internationalizing the Entrepreneurial Firm
Entering Foreign Markets
Making Alliances & Acquisitions Work
Strategizing, Structuring, & Learning Around the World
Managing Human Resources Globally
Managing Corporate Social Responsibility Globally