Foundations of Marketing

Name: Foundations of Marketing
Price: 13.72 USD
Availability: InStock
ISBN: 9781111580162

ISBN-10: 1111580162

ISBN-13: 9781111580162

Edition: 5th 2013

Authors: William M. Pride, O. C. Ferrell

List price: $190.95

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Description:

Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 5th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with…

Book details

List price: $190.95
Edition: 5th
Copyright year: 2013
Publisher: Cengage South-Western
Publication date: 1/1/2012
Binding: Paperback
Pages: 640
Size: 8.25" wide x 10.50" long x 0.75" tall
Weight: 2.684
Language: English