Contemporary Marketing, 2013 Update

Name: Contemporary Marketing, 2013 Update
Price: 24.23 USD
Availability: InStock
ISBN: 9781111579715

ISBN-10: 1111579717

ISBN-13: 9781111579715

Edition: 15th 2013

Authors: Louis E. Boone, David L. Kurtz

List price: $249.95

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Description:

CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

Book details

List price: $249.95
Edition: 15th
Copyright year: 2013
Publisher: Cengage South-Western
Publication date: 1/1/2012
Binding: Paperback
Pages: 800
Size: 9.50" wide x 11.50" long x 1.25" tall
Weight: 3.784
Language: English