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SELL

Best in textbook rentals since 2012!

ISBN-10: 1111528233

ISBN-13: 9781111528232

Edition: 2nd 2012

Authors: Thomas N. Ingram, Ramon A. Avila, Raymond W. LaForge, Charles H. Schwepker, Michael R. Williams

List price: $69.95
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Book details

List price: $69.95
Edition: 2nd
Copyright year: 2012
Publisher: Cengage South-Western
Publication date: 2/2/2011
Binding: Paperback
Pages: 288
Size: 8.25" wide x 10.75" long x 0.50" tall
Weight: 1.694
Language: English

Overview of Personal Selling
Online Appendix 1: Sales Careers
Building the Trust and Sales Ethics
Understanding Buyers
Communication Skills
Strategic Prospecting and Preparing for Sales Dialog
Planning Sales Dialog and Presentations
Sales Dialog: Creating and Communicating Value
Addressing Concerns and Earning Commitment
Expanding Customer Relationships
Adding Value: Self-Leadership and Teamwork
Sales Management and Sales 2.0