Marketing

Name: Marketing
Price: 5.83 USD
Availability: InStock
ISBN: 9781111526191

ISBN-10: 1111526192

ISBN-13: 9781111526191

Edition: 16th 2012

Authors: William M. (William M. Pride) Pride, O. C. Ferrell

List price: $217.95

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Book details

List price: $217.95
Edition: 16th
Copyright year: 2012
Publisher: Cengage South-Western
Publication date: 1/12/2011
Binding: Paperback
Pages: 800
Size: 8.50" wide x 11.00" long x 1.25" tall
Weight: 3.322
Language: English




Marketing Strategy and Customer Relationships



An Overview of Strategic Marketing



Planning, Implementing, and Controlling Marketing Strategies



Environmental Forces and Social and Ethical Responsibilities



The Marketing Environment



Social Responsibility and Ethics in Marketing



Marketing Research and Target Market Analysis



Marketing Research and Information Systems



Target Markets: Segmentation, Evaluation, and Positioning



Customer Behavior and E-Marketing



Consumer Buying Behavior



Business Markets and Buying Behavior



Reaching Global Markets



E-Marketing, Digital Media, and Social Networking



Product Decisions



Product Concepts



Developing and Managing Products



Services Marketing



Branding and Packaging



Distribution Decisions



Marketing Channels and Supply Chain Management



Retailing, Direct Marketing and Wholesaling



Promotion Decisions



Integrated Marketing Communications



Advertising and Public Relations



Personal Selling and Sales Promotion



Pricing Decisions



Pricing Concepts



Setting Prices