Essentials of Strategic Management

Name: Essentials of Strategic Management
Availability: InStock
ISBN: 9781111525194

ISBN-10: 1111525196

ISBN-13: 9781111525194

Edition: 3rd 2012 (Revised)

Authors: Charles W. L. Hill, Gareth R. Jones

List price: $278.95

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Book details

List price: $278.95
Edition: 3rd
Copyright year: 2012
Publisher: Cengage South-Western
Publication date: 4/19/2011
Binding: Paperback
Pages: 432
Size: 8.07" wide x 10.04" long x 0.55" tall
Weight: 1.540
Language: English

Charles Hill received his Ph.D. in industrial organization economics from the University of Manchester’s Institute of Science and Technology. He has received numerous awards for teaching excellence in both the undergraduate, MBA, and executive MBA programs at the University of Washington.




Introduction to Strategic Management



The Strategy-Making Process



Stakeholders, the Mission, Governance, and Business Ethics



The Nature of Competitive Advantage



External Analysis: The Identification of Opportunities and Threats



Building Competitive Advantage



Building and Sustaining Long-Run Competitive Advantage



Business-Level Strategy and Competitive Positioning



Strategy in the Global Environment



Corporate-Level Strategy and Long-Run Profitability



Strategy Implementation



Strategic Change: Implementing Strategies to Build and Develop a Company



Implementing Strategy through Organizational Design



Cases


Apple in 2008


SGI versus Dell


The Home Video Game Industry


McDonalds and Its Critics: 1973-2009


The Global Auto Industry


GM in 2009


Ikea


Rise of IBM


Fall of IBM


IBM in 2009