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International Business Strategy

ISBN-10: 1107683092

ISBN-13: 9781107683099

Edition: 2nd 2013

Authors: Alain Verbeke

List price: $39.99
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Description:

Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.
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Book details

List price: $39.99
Edition: 2nd
Copyright year: 2013
Publisher: Cambridge University Press
Publication date: 3/7/2013
Binding: Paperback
Pages: 611
Size: 6.75" wide x 9.50" long x 1.25" tall
Weight: 2.288
Language: English