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Principles of Integrated Marketing Communications

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ISBN-10: 1107649188

ISBN-13: 9781107649187

Edition: 2013

Authors: Lawrence Ang

List price: $160.95
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Integrated Marketing Communications: A focus on new technologies and advanced theories explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling. It equips students with the knowledge to develop sophisticated marketing campaigns for contemporary business environments. Designed to introduce students to IMC in an engaging way, this valuable resource covers the latest concepts and tools in marketing and communications- from theories of social influence to the growing use of social media. Each chapter contains a 'Further thinking' section, giving students the opportunity…    
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Book details

List price: $160.95
Copyright year: 2013
Publisher: Cambridge University Press
Publication date: 1/2/2014
Binding: Paperback
Pages: 400
Size: 7.48" wide x 10.04" long x 0.59" tall
Weight: 1.848
Language: English