Business of Healthcare Innovation
Edition: 2nd 2012
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Description: The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. For each sector, the book examines the basis and trends in scientific innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by more activist payers and consumers. Specific topics include market structure and competition, the economics and rationale of product development, pricing, sales and marketing, contract negotiations with buyers, alliances versus mergers, business strategies and prospects for growth. Written by professors of the Wharton School and industry executives, the book shows why healthcare sectors are such an important source of growth in any nation's economy.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
Copyright year: 2012
Publisher: University of Cambridge ESOL Examinations
Publication date: 7/26/2012
Size: 7.00" wide x 9.50" long x 1.00" tall
|List of figures|
|List of contributors|
|The business of healthcare innovation in the Wharton School curriculum|
|The pharmaceutical industry: re-booted and re-invigorated|
|Pharmaceutical strategy and the evolving role of mergers and acquisitions (M&A)|
|The biotechnology sector - therapeutics|
|Biotechnology business and revenue models: implications for strategic alliances and capitalization|
|The medical device sector|
|The healthcare information technology sector|
|Healthcare innovation across sectors: convergences and divergences|