Understanding Multinationals from Emerging Markets

Name: Understanding Multinationals from Emerging Markets
Price: 64.5 USD
Availability: InStock
ISBN: 9781107064539

ISBN-10: 1107064538

ISBN-13: 9781107064539

Edition: 2014

Authors: Alvaro Cuervo-Cazzura, Ravi Ramamurti

List price: $122.95

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Description:

Why have relatively poor and underdeveloped countries been able to spawn so many global firms in the last two decades? Are emerging market multinationals (EMNCs) really different from successful multinationals from developed economies? This book tackles these and other fundamental theoretical questions about EMNCs. A distinguished group of researchers assesses the unique strategies and behavior of successful EMNCs, from the Chinese telecommunications firm Huawei to the Indian conglomerate Tata, to the South African beverages firm SABMiller. They address a range of topics, such as the drivers of internationalization by EMNCs; their distinctive process capabilities; how they catch up with…

Book details

List price: $122.95
Copyright year: 2014
Publisher: Cambridge University Press
Publication date: 6/26/2014
Binding: Hardcover
Pages: 340
Size: 6.18" wide x 9.25" long x 0.91" tall
Weight: 1.342
Language: English

Ravi Ramamurti is CBA Distinguished Professor of International Business at Northeastern University, Boston.