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Strategic Marketing Management 3e 3rd Ed

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ISBN-10: 0996095454

ISBN-13: 9780996095457

Edition: 2015

Authors: Syed H. Akhter

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Description:

Expanded for mainstream marketing management course. New design and layout! Originally signed and developed by Cengage, Akhter 's 3e takes an integrated approach to strategic marketing management, and provides a comprehensive view of strategy, strategy development, and strategy execution.
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Book details

Copyright year: 2015
Publisher: Textbook Media Press
Publication date: 2/1/2015
Binding: Paperback
Weight: 1.738
Language: English