Barefoot Spirit How Hardship, Hustle, and Heart Built a Bestselling Wine
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Description: This is the story of a little winery that broke all the rules—and left its footprints all over the industry. When Michael Houlihan and Bonnie Harvey started Barefoot Wines in their laundry room in 1986, they had no idea what they were doing. They had no money or experience, but they made up for that with creativity, resourcefulness, guts, and grit. By the time they sold the brand to E&J Gallo in 2005, they’d won a ton of awards and helped transform an entire industry from stuffy and intimidating to fun, casual, and socially aware. This is a guidebook for anyone in business and a great read for everyone who loves a rags-to-riches story.The Barefoot Spiritis not a dry business textbook. The lessons are cheerfully woven into a twenty-year story that’s inspiring, amazing, and entertaining. It’s a case study, an idea book, an uncommon peek behind the curtain of the wine business, and a snapshot of the American spirit, West Coast style.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $17.50
Copyright year: 2013
Publisher: Evolve Publishing, Incorporated
Publication date: 1/29/2013
Size: 5.50" wide x 8.25" long x 0.75" tall
|How Hard Could It Be?|
|Taking on the Behemoth|
|Have You Had Your Brick for the Day?|
|Hit the Enemy Where the Enemy Is Not|
|Mama Mabel, Surfers, and Monks|
|The "Romance" of the Wine Business|
|Never Waste a Perfectly Good Mistake|
|A Smaller Slice of a Larger Pie|
|The Spirit Lives On|
|About the Authors|