Animal Impact Secrets Proven to Achieve Results and Move the World

ISBN-10: 0984766073

ISBN-13: 9780984766079

Edition: 2011

Authors: Caryn Ginsberg, Heidi Prescott

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Book details

List price: $24.95
Copyright year: 2011
Publisher: Priority Ventures Group LLC
Publication date: 11/30/2011
Binding: Paperback
Pages: 192
Language: English

Caryn Ginsberg has spent more than a decade helping animal protection advocates utilize proven strategy and marketing approaches to get better results. She has worked with the ASPCA, The Humane Society of the United States, PetSmart Charities, Farm Sanctuary, Humane Farm Animal Care, and RedRover, among others. She has served on boards of directors and advisory boards, including for the Institute for Humane Education and the Humane Research Council. As a classroom instructor, she has led marketing courses in the MBA program at Johns Hopkins University. She also taught social marketing and strategic management in a joint program of Johns Hopkins and Humane Society University (HSU). Her online courses for HSU include Building an Effective Campaign: Research and Planning (co-developed with Heidi Prescott); Social Marketing; Statistics Surveys and Scorecards; and Measuring Effectiveness. A popular speaker, Caryn has presented at the Taking Action for Animals conference, the Animal Rights National Conference, and Animal Care Expo as well as meetings of Animal Grantmakers and the National Council on Pet Population Study & Policy. She is co-author with the ASPCA's Bert Troughton of Making Plans to Make a Difference: Business Planning for Shelters to Inspire, Mobilize, and Sustain Change. She has also written articles for The Animals’ Agenda, Vegetarian Journal, and Executive Update. Caryn holds an MBA from the Stanford Graduate School of Business and an A.B. in economics/mathematics from Dartmouth College.

Heidi Prescott is senior vice president for Campaigns & Outreach at The Humane Society of the United States, where she oversees and leads strategic, nationwide advocacy campaigns on factory farming, wildlife abuse, fur, and animal cruelty and fighting. She also manages the Outreach and Strategic Initiatives department. Prescott began working at The Fund for Animals in 1989, under the group's founder and president, famed author and animal advocate Cleveland Amory. Prescott became the national director of The Fund for Animals in 1995. At The Fund and now at The HSUS, Prescott has led a decades-long campaign to end live pigeon shoots, culminating in shutting down the nation's largest and most notorious pigeon shoot in Hegins, Pa. She has played a key role in developing campaigns against hunting and wildlife abuses. She has conducted campaigns involving education, litigation and legislative activity on a wide spectrum of humane issues across the country, including hunting, trapping, fur, and canned hunts. She continues to serve as The Fund's national director. Prescott is currently the vice-president of Humane USA-PA, a non-partisan and unaffiliated Political Action Committee of the animal protection movement. Prescott received a Bachelor's degree in psychology and a Master's of Fine Art from Edinboro University of Pennsylvania.

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