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Business of Golf - What Are You Thinking? 2014 Edition A Textbook: How to Maximize the Financial Return of a Golf Course

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ISBN-10: 0984626891

ISBN-13: 9780984626892

Edition: N/A

Authors: James Keegan

List price: $129.95
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The Business of Golf is a series of two books with a passionate focus on creating value for the golfer based on a foundation that produces a return on an investment for the golf course owner. The Business of Golf-What Are You Thinking? functions as a primer for avid golfers, college students in Professional Golf Management Programs, and golf industry professionals seeking to refresh their knowledge on the fundamentals of the golf industry and operating a golf course. This book garnered widespread appeal, due to its singularity as a source that provides strategic, tactical, and operational guidance, It has been purchased in over 16 countries and is used by 15 universities and colleges in…    
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Book details

List price: $129.95
Publisher: JJ Keegan+
Publication date: 12/20/2013
Binding: Hardcover
Pages: 338
Size: 7.50" wide x 10.00" long
Weight: 2.904
Language: English

As Managing Principal of Golf Convergence, JJ Keegan has traveled in excess of 2.5 million miles meeting with owners and key management personnel at more than 3,000 courses in 40 countries. Having successfully combined his passion for golf with his business acumen, his experience makes him uniquely qualified to offer expert guidance on the best management practices, trends, and issues facing golf courses today. Currently, he serves as a panelist for Golf Magazine's Top 100 Golf Courses. He is a member of the Club Managers Association of America, the International Network of Golf, the National Golf Foundation, and the National Golf Course Owners Association. He is a frequent speaker at…