Living Proof Essential Skills for Advocates and Spokespersons: Telling Your Story to Make a Difference

ISBN-10: 0983870306

ISBN-13: 9780983870302

Edition: 2012

List price: $21.95 Buy it from $3.00
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The first comprehensive guide to telling a personal story as an advocate or spokesperson for a cause or organization.
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Book details

List price: $21.95
Copyright year: 2012
Publisher: Granville Circle Press
Publication date: 3/22/2012
Binding: Paperback
Pages: 212
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.836
Language: English

Get Ready
Your Story as Living Proof
Answering the Call
Why Stories Work
Exercise: My Six- Word Reason
When Stories Work
The Five Qualities of Effective Advocacy Stories
Map Your Experience
Explore the Entire Landscape
Exercise: Story Map
Find and Focus Your Story
Choose What to Tell
Exercise: What Makes the Cut?
Focus on Your Goals and Audience
Exercise: Link to Your Goals and Audience
Focus on Key Messages
Exercise: Compose Key Messages
Exercise: Link to Key Messages
Name the Change
Stories Are about Change
Exercise: Name Your Change
Chapter Five: Craft Your Story
From Experience to Story
Assemble the Flexible Story
Exercise: Right-Size Your Story
The Language of Lived Experience
Exercise: Make Language Live
Hooks and Headlines
Exercise: Hook Your Audience
Frame It
Provide Perspective
Exercise: Build and Name Your Frames
Deliver Powerful Presentations
From Talks to Keynotes
Being Audience-Centered
The Speaking Context
Strategic Structures
A Recipe for Action
Give Great Interviews
The Media Opportunity
Know Your Target Audience
The Interview Context
Stay in Story and on Message
Exercise: Bridge from Anywhere
Speak Improvisationally
Good Practice Habits
Exercise: Eight Practice Runs
Where Stories Lead
Stepping Forward, Making a Difference
Public Speaking: Tips and Tools
Delivery Tips
Handling Questions from the Audience
Speaking Prep Sheets
Media Interviews: Tips and Tools
Interview Tips
Interview Formats
Handling Questions from a Reporter
Interview Prep Sheets
About the Authors
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