Living Proof Essential Skills for Advocates and Spokespersons: Telling Your Story to Make a Difference

Name: Living Proof Essential Skills for Advocates and Spokespersons: Telling Your Story to Make a Difference
Price: 5.93 USD
Availability: InStock
ISBN: 9780983870302

ISBN-10: 0983870306

ISBN-13: 9780983870302

Edition: 2012

Authors: John Capecci, Timothy Cage

List price: $21.95

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Description:

The first comprehensive guide to telling a personal story as an advocate or spokesperson for a cause or organization.

Book details

List price: $21.95
Copyright year: 2012
Publisher: Granville Circle Press
Publication date: 3/22/2012
Binding: Paperback
Pages: 212
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.836
Language: English



Introduction


Get Ready



Your Story as Living Proof


Answering the Call


Why Stories Work


Exercise: My Six- Word Reason


When Stories Work


The Five Qualities of Effective Advocacy Stories



Map Your Experience


Explore the Entire Landscape


Exercise: Story Map



Find and Focus Your Story


Choose What to Tell


Exercise: What Makes the Cut?


Focus on Your Goals and Audience


Exercise: Link to Your Goals and Audience


Focus on Key Messages


Exercise: Compose Key Messages


Exercise: Link to Key Messages



Name the Change


Stories Are about Change


Exercise: Name Your Change


Chapter Five: Craft Your Story


From Experience to Story


Assemble the Flexible Story


Exercise: Right-Size Your Story


The Language of Lived Experience


Exercise: Make Language Live


Hooks and Headlines


Exercise: Hook Your Audience



Frame It


Provide Perspective


Exercise: Build and Name Your Frames



Deliver Powerful Presentations


From Talks to Keynotes


Being Audience-Centered


The Speaking Context


Strategic Structures


A Recipe for Action



Give Great Interviews


The Media Opportunity


Know Your Target Audience


The Interview Context


Stay in Story and on Message


Exercise: Bridge from Anywhere



Practice


Speak Improvisationally


Good Practice Habits


Exercise: Eight Practice Runs



Where Stories Lead


Stepping Forward, Making a Difference


Public Speaking: Tips and Tools


Delivery Tips


Handling Questions from the Audience


Speaking Prep Sheets


Media Interviews: Tips and Tools


Interview Tips


Interview Formats


Handling Questions from a Reporter


Interview Prep Sheets


Index


References


Acknowledgments


About the Authors