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Innovation and Entrenpreneurship in the Healthcare Sector: from Idea to Funding to Launch

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ISBN-10: 0982705530

ISBN-13: 9780982705537

Edition: N/A

Authors: Luis Pareras

List price: $249.00
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Description:

For healthcare professionals, it is important to understand the difference between a good idea and a business opportunity. Innovation is crucial to the future of health care - especially with trends such as personal medicine and retail and consumer-driven healthcare driving fundamental changes in the value chain. Unfortunately, many of today's budding innovations never make it to market. Instead, they're sidetracked by the pressures of patient care and practice management or sabotaged by legal, financial and marketing issues. Now, more of these good ideas can succeed thanks to powerhouse new book, written expressly for physicians and healthcare professionals, by Luis Pareras, MD, PhD, MBA. This book explains how to nurture that entrepreneurial spirit and apply proven business principles to fast-track new ideas into valuable real-world devices and other medical breakthroughs. Clearing the obstacles to innovation, this unique book is an investment that will repay "physician-entrepreneurs" many, many times over with guidance for researching the competitive landscape, protecting intellectual property, developing the right business and marketing plans, getting funding and going to market. Topics include practical strategies on how to: * Motivate entrepreneurial thinking * Understand the difference between a good idea and an opportunity * Protect your intellectual property * Evaluate the real-world potential for a new innovation, device or product * Create a stellar business plan that fast-tracks progress * Identify the right investors and raise capital - the rules of the game * Make the right marketing and distribution decisions * Leverage "MBA skills" - deal-making, valuation, negotiation, strategy, communication and more ...
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Book details

List price: $249.00
Publisher: Greenbranch Publishing, LLC
Publication date: 1/1/2011
Binding: Paperback
Size: 6.90" wide x 9.90" long x 1.20" tall
Weight: 2.156
Language: English

Patricia Sáezis the academic director of the first social MBA program in Spain and has completed studies related to social entrepreneurship in international business schools. She has worked in public administration, managing relationships with venture capitalists.Luis Parerasis the director of innovation and entrepreneurship at the Barcelona Medical Association. He is a neurosurgeon and has a global executive MBA from IESE Business School. He is the author of several books, includingInnovar y emprender en el sector sanitarioandMedicine and the Internet Reference Guide.