Think Outside the Box Office The Ultimate Guide to Film Distribution and Marketing for the Digital Era

ISBN-10: 098257620X

ISBN-13: 9780982576205

Edition: 2010

Authors: Jon Reiss

List price: $24.95
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The independent film community is a buzz with the collapse of the traditional independent film distribution model. No longer can filmmakers expect their films to be acquired and released nationally. But just as the digital revolution created a democratization of the means of production, a new hybrid model of distribution has created a way for independent filmmakers to take control of the means of distribution. This hybrid approach is not just DIY or Web based it combines the best techniques from each distribution arena, old and new. Jon Reiss spoke with countless filmmakers, distributors, publicists, web programmers, festival programmers and marketing experts to create this ultimate guide to film distribution and marketing For The digital era. Unlike any other book on the subject, Think Outside the Box Office is the first to address the new distribution and marketing landscape facing filmmakers today. Throughout the book, Reiss redefines the process from a filmmaker's point of view empowering the reader to create unique strategies for their individual films. Filmmakers are hungry for information on how to distribute and market their films. No single resource exists that combines all of the knowledge and tools now available to them. Think Outside the Box Office fills that void. The book is a break through step-by-step nuts and bolts guide to distributing and marketing a film. Each chapter addresses an essential aspect of a film's release and offers specific techniques so filmmakers can take control of their distribution and marketing destiny. Instead of buying multiple out of date books and searching the web for hints and tips now all of this information is available in one place For The first time. Topics include: o Audience identification and targeting o Negotiating split rights agreements for your film. o A reclassification of film rights from a filmmaker's perspective. o Your distribution and marketing team. o Integrating marketing into your production and post o Social networking crowdsourcing and crowdfunding. o Budgeting for distribution and marketing. o Redefining the theatrical release. o Booking a conventional and unconventional theatrical release. o the new role of film festivals. o Conventional and web marketing. o How to sell DVDs with a distributor and on your own. o How to negotiate with digital distributors and aggregators. o How to DIY your digital rights. o Using transmedia for marketing and expanded creativity.
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Book details

List price: $24.95
Copyright year: 2010
Publisher: Hybrid Cinema
Publication date: 12/8/2009
Binding: Paperback
Pages: 360
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 1.100
Language: English

Named one of "10 Digital Directors to Watch” by Daily Variety, Jon Reiss is a critically acclaimed filmmaker whose experience releasing his most recent documentary feature, Bomb It with a hybrid strategy was the inspiration for writing Think Outside the Box Office, the first step-by-step guide for filmmakers to distribute and market their films. In that book he created the concept of the Producer of Marketing and Distribution (PMD) in order create a new crew member who would be in charge of a film's release. For more information go to

Who the Book is Written For
How to Use this Book/A Note on DIY
Getting Started
Your Film, Your Needs, Your Audience
Your Resources: The New 50/50
Overview of Rights, Markets and Windows
Creating Your Strategy
Building Your Team
Preparing for Distribution and Marketing Before You Finish Your Film
Rethinking Marketing
Art vs. Commerce
preparing Conventional Distribution and Marketing Materials During Prep, Production, and Post
Your Website
Increasing, Cultivating, And partnering With Your Audience
Utilizing Social Networks
An Introduction To Transmedia
Live Events/Theatrical
Redefining The Theatrical Experience
Film Festivals and Your Distribution Strategy
Conventional Theatrical
DIY Theatrical
Creating A Live Event Experience
Booking Non-, Semi-, And Alternative Theatrical-An Introduction To Grassroots/Community Screenings
Budgeting Distribution And Marketing
Marketing and Publicity
Conventional Publicity
Creating publicity Materials And Events
Pushing Content On The Web
Direct Web Marketing Basics
Transmedia, Part 2
Working With A DVD Distributor
Educational Sales
Digital Rights
Redefining Digital Rights
An Introduction To Digital Rights
Selling Your Digital Rights
Digital Rights Outlets
DIY Digital Rights
Foreign Sales
Conventional Foreign Sales
Hybrid Foreign Sales
Sanity and The Future
Keeping Sane
The Future
Appendix Advice From Filmmakers
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