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KnowThis Marketing Basics Marketing Basics

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ISBN-10: 0982072201

ISBN-13: 9780982072202

Edition: 2008

Authors: Paul Christ

List price: $24.99
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KnowThis: Marketing Basics offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 100 real-world examples and is ideal for marketing professionals, students, and anyone else who needs to know about marketing. Target Audience: Marketing Novice - This book is ideal for anyone who is new to marketing, as it covers all essential marketing areas enabling anyone new to marketing to quickly gain the foundation needed to appreciate what marketers do. Marketing Educator -…    
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Book details

List price: $24.99
Copyright year: 2008
Publisher: KnowThis LLC
Publication date: 9/1/2008
Binding: Paperback
Pages: 396
Size: 6.00" wide x 9.00" long x 0.87" tall
Weight: 1.606