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Retail Communities

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ISBN-10: 0981941540

ISBN-13: 9780981941547

Edition: N/A

Authors: Schultz, Don E. Schultz Ph. D., Martin P. Block Ph. D.

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Retailing has been around as long as exchanges have existed. One person has something others want. Yet, modern day retailing has seen little innovation in the critical triangle of manufacturers, retailers and consumers. Each group has proceeded along separate pathways-all intent on achieving individual goals. Until today Interactive digital technologies have created new communities of customers-communities that demand radically different views, approaches and methodologies. RETAIL COMMUNITIES presents a unique view of how customers, retailers and manufacturers interact in the digital marketplace. By combining BIGresearch's SIMM(r), CIA(tm) and Shopper MindSet(tm) consumer data sources, the…    
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Book details

Publisher: Prosper Business Development Corporation
Binding: Paperback
Pages: 172
Size: 6.00" wide x 9.00" long x 0.37" tall
Weight: 0.528
Language: English