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Innovation : Myths and Mythstakes

Best in textbook rentals since 2012!

ISBN-10: 0980174570

ISBN-13: 9780980174571

Edition: 2009

Authors: Timothy J. Coffey, David L. Siegel, Mark A. Smith

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Description:

The all-new book that explodes the myths about innovation, while turning conventional wisdom upside down, is here. Finally, an entertaining and useful book on innovation that is that is written in an innovative style ¿ beginning with the fact that the book¿s Afterward comes first. How many of these business-killing myths do YOU (and your boss) still believe? Myth # 10: Brainstorming works¿Not in a million years! Myth # 6: The Consumer is King¿Balderdash! Myth # 1: 80% of new products fail¿False! Myth # 14: A Great Idea Speaks for Itself¿You're dreaming! Myth # 19: Facts Convince People to Buy¿Nonsense! Myth # 13: Great Ideas Will Make You Rich¿Guess again! Myth # 26: You Have To Please Your…    
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Book details

Copyright year: 2009
Publisher: Paramount Market Publishing, Incorporated
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.298
Language: English

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