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Art of Strategic Listening Finding Market Intelligence in Blogs and Social Media

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ISBN-10: 0978660277

ISBN-13: 9780978660277

Edition: 2008

Authors: Robert Berkman

List price: $39.95
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Description:

Social media is the catch-all name for blogs, Web forums, YouTube, MySpace, FaceBook and the other internet-based sites where consumers converse and share content. All of this unsolicited and authentic discussion and opinion can be a great source of marketplace insight for companies. From paying close attention to consumer discussions on blogs and other social media, you can discover what new products or product features consumers would like to see, and stay alert to emerging trends in your industry that could create new opportunities for your company. Robert Berkman, an experienced information specialist with several books to his credit, gives detailed directions for specialized blog…    
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Book details

List price: $39.95
Copyright year: 2008
Publisher: Paramount Market Publishing, Incorporated
Binding: Paperback
Pages: 264
Size: 7.00" wide x 9.75" long x 0.75" tall
Weight: 1.298
Language: English