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Framing the Debate Famous Presidential Speeches and How Progressives Can Use Them to Change the Conversation (and Win Elections)

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ISBN-10: 0977197298

ISBN-13: 9780977197293

Edition: 2007

Authors: Jeffrey Feldman, George Lakoff

List price: $14.95
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Description:

"Frames are mental structures that shape the way we see the world. . . . When you hear a word, its frame is activated in your brain. . . . In politics our frames shape our social policies. . . . Because language activates frames, new language is required for new frames."-George Lakoff For decades, the powerful communications machine of the conservative movement has controlled our national political discourse. One of the biggest obstacles to progressive victory has been seeing what American political speech looks like when it is not "framed" by the Republican noise machine. Framing the Debate: Famous Presidential Speeches and How Progressives Can Use Them to Change the Conversation (and Win Elections) is about unleashing the power of communication in contemporary progressive politics. The book presents fifteen key speeches by American presidents-George Washington, Thomas Jefferson, Abraham Lincoln, Theodore Roosevelt, Woodrow Wilson, Franklin Roosevelt, Harry Truman, Dwight Eisenhower, John F. Kennedy, Lyndon Johnson, Richard Nixon, Jimmy Carter, Ronald Reagan, Bill Clinton, and George Bush-in order to define the big ideas and images-the "frames"-that each speech evokes to show how those framing techniques can be applied to today's political debate in order promote a progressive perspective. An essential book in today's political climate, Framing the Debate will be instrumental in helping to reshape progressive political language and rhetoric. An expert on speeches and messaging, Jeffrey Feldman is the editor in chief of theinfluential political blog Frameshop (www.frameshopisopen.com). He also has a weekly segment on The Thom Hartmann Show on Air America, and travels the country offering seminars on language and progressive politics.
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Book details

List price: $14.95
Copyright year: 2007
Publisher: Ig Publishing, Incorporated
Publication date: 4/1/2007
Binding: Paperback
Pages: 200
Size: 5.75" wide x 8.25" long x 0.50" tall
Weight: 0.550
Language: English

Introduction
Preface
Framers and Framing
Voice of the Country: George Washington, First Inaugural Address (1789)
Wise and Frugal: Thomas Jefferson, First Inaugural Address (1801)
Of the People: Abraham Lincoln, Gettysburg Address (1863)
The Muck Rake: Theodore Roosevelt, Address on the Cornerstone Laying for the Cannon Building (1906)
Highways of the World: Woodrow Wilson, War Message (1917)
Happiness is Achievement: Franklin D. Roosevelt, First Inaugural Address (1933)
Us Against Them: Harry Truman, Inaugural Address (1949)
Balance in Progress: Dwight Eisenhower, Farewell Address (1961)
Ask and Answer: John F. Kennedy, Inaugural Address (1961)
Build a Society: Lyndon Johnson, University of Michigan Commencement Address (1964)
I Have Succeeded: Richard Nixon, Resignation Speech (1974)
Down That Path: Jimmy Carter, Address to the Nation (1979)
A Small Story: Ronald Reagan, Farewell Address to the Nation (1989)
Government is a Person: Bill Clinton, Second Inaugural Address (1997)
Evil Will Attack: George Bush-State of the Union (2002)
The Three P's of Progressive Politics
Selected References
Notes