Burn Your Business Plan! What Investors Really Want from Entrepreneurs

ISBN-10: 0970118155

ISBN-13: 9780970118158

Edition: 2002

Authors: David E. Gumpert

List price: $19.95
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Book details

List price: $19.95
Copyright year: 2002
Publisher: Lauson Publishing, Incorporated
Binding: Paperback
Pages: 178
Size: 6.25" wide x 9.00" long x 0.50" tall
Weight: 0.572
Language: English

Prefacep. III
Acknowledgmentsp. 1
Introduction: Investor Relations for Entrepreneursp. 3
Perspectives on Business Planningp. 9
Raising Money in an Age of High Anxiety: Why Investors Have Business Plan Phobiap. 11
The Real Worldp. 12
The Underlying Issuesp. 14
Corrupted Processp. 18
Some Examplesp. 20
The Messagesp. 24
Costly Implicationsp. 25
Ask the Wrong Question and You'll Get the Wrong Answer--Where We've Gone Wrong in Thinking About Business Plansp. 27
If it Seems too Good to be True...p. 29
So Why Do We Keep Doing Business Plans?p. 30
Why We do Itp. 32
What's the Problem?p. 34
Is Planning a Useful Exercise? What the Research Showsp. 37
Some Scary Implicationsp. 39
Surprising Research Resultsp. 40
What's the Problem?p. 42
Learning from Celebritiesp. 43
Seven Actions You Should Take Before Preparing a Business Planp. 47
Look Inward: What Is Your Startup Karma?p. 49
For Love or Money?p. 50
Karma and Your Businessp. 52
Questions to Ask Yourselfp. 53
What Investors Really Want to Knowp. 54
The Entire Packagep. 55
The Presentation: Giving Form to Your Ideasp. 59
Getting Readyp. 60
Twelve Questionsp. 62
Recycling Opportunityp. 68
Compose a Synopsisp. 69
An Executive Summaryp. 71
A Query Letterp. 71
Bringing the Two Togetherp. 72
An Examplep. 74
Your Synopsisp. 75
Develop Meaningful and Hard-Hitting Financialsp. 79
The Financial Packagep. 80
Putting It Togetherp. 86
Example Financial Documentsp. 89
Build a Web Site That Demonstrates Your Business Modelp. 99
Typical Scenariosp. 101
What Every Web Site Must Accomplishp. 104
What You Don't Want from a Web Sitep. 107
Putting It All Togetherp. 108
Use Publicity to Attract Investor Attentionp. 109
The Power of Publicityp. 111
Making Publicity Happenp. 112
Leverage Your Successp. 116
How Should You Handle the PR Function Ongoing?p. 117
Touch the Marketplacep. 119
Why Demonstrating Demand Is So Importantp. 121
Ten Ways to Demonstrate Demandp. 121
Turning Investors' Headsp. 126
Business Planning and the Investment Processp. 129
What You're Selling and What Investors Are Buying: Capitalize on Investor Psychologyp. 131
Human Naturep. 134
Investor Secretsp. 135
The Bottom Linep. 136
Dilution and the Economics of Investingp. 137
The Proper Reaction to Investor Interestp. 138
Teaming Up with AOL for Love and Money: A Case Studyp. 141
The Introductory Pitchp. 146
The Big Pitchp. 148
Key Ingredientsp. 153
The Best Investor Relations Approach for Youp. 155
Meeting Investorsp. 156
Impressing Investorsp. 159
Negotiating Effectivelyp. 161
And What About That Plan?p. 163
Summary of Professional Investor Researchp. 165
Research Study of Business Planningp. 169
What All Business Plans Must Coverp. 173
Indexp. 175
Table of Contents provided by Ingram. All Rights Reserved.
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