Dream Job Sports Publicity, Promotion and Marketing

ISBN-10: 0963038729

ISBN-13: 9780963038722

Edition: 3rd 2001 (Revised)

Authors: Melvin Helitzer

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This book is designed for sports media and marketing courses. Features include: 25 SID responsibilities, 16 basic press release rules, 35 types of sports features, and 55 news conference checklist items. The book explains how to get guests booked on radio and TV, get publicity photos printed, create an effective press box and a productive media tour, get a major event staged, and get a star named All-American.
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Book details

List price: $29.95
Edition: 3rd
Copyright year: 2001
Publisher: University Sports Press
Publication date: 6/30/2001
Binding: Paperback
Pages: 450
Size: 7.00" wide x 10.25" long x 1.25" tall
Weight: 2.134
Language: English

The Business End of Sports
The Dash for Cash
The Greening of the American Dream
The Dash for Cash
Professional Sports
College Sports
High School Sports
Information Director: Here's Looking at You, SID
How You Get There from Here
The 7-Day-a-Week Job
The Eyes and Hands of a Juggler
Job Opportunities for Women and Minorities
Write on the Money
Seven Promotion Goals
SID the Publisher
SID's Secondary Responsibilities
Publicity Fundamentals
Get It Out Fast: Writing the Basic News Release
Press Releases
Fact Sheets
News Advisories
Press Kits
Here's a Great Story: Features for Print
Eight Types of Feature Stories
Columnists and Feature Editors
34 Feature Lead Formats
Query Letters
"Hello. This is Bob Costas..."
Radio News and Features
Sports Radio News and Features
Talk Show Interview Programs
Locker Room Interviews
Speech and Awards Coverage
Play-by-Play Broadcasts
Radio Call-in Shows
The 20-Second Soundbite: TV News and Features
Videotape Releases
TV Panel and Interview Shows
The Remote Interview
Play-by-Play Telecast
Video Tape Highlight Program
The Future of TV Sports
A Sight for More Eyes: Sports Photography
Action Photos
Feature and Portrait Shots
Product Photos
Enterprise Shots
Hiring Freelancers
In-House Photo Facilities
Preparing the Set
Writing photo captions
Photo Ethics
"...Important to Announce": News Conferences and Backgrounders
When to Call a Press Conference
When NOT to Call a Press Conference
Press Conference Checklist
For Background Only
Trial Balloons
Anticipating Problems
Press Conference Quiz
Let's Put It on the Record: Statistics
Statistics Are Forever
Accentuate the Positive
Quality Control
League Coordination
Superstars Make Super Stats
Promotion Techniques
Creating the News: Getting Media Attention
A Week of Formula Stories
Standard Publicity Information
The Ethics of Misinformation
Finding Publicity Ideas
20 Self-Generating News Formats
Getting Out the Message: Media Flow Chart
Hitting the Bull's-eye More Often
Organizing a Media List
Formulating the Media Plan
Activating the Media Grid
The Multi-facet Sports Story
Working with the Pros Who Write the Prose: Media Relations
Profiling the Press
The Press Box Pecking Order
Never Attack the Press
TV Commentators: "You're beautiful baby"
Media Junkets
Press Parties
Marketing Fundamentals
Straight From the Quip: Interviews and Speeches
Interview Formats
Selecting Spokesperson and Site
Background Material
Quotes for Release
Q and A Rehearsal
The Follow-up
The Media Tour
The Speakers Bureau
Speech Formats
What's the Big Idea?: Creating Special Events
New Events
New Products
Game Promotions
New Profit Centers
Stadium Facilities
New Rules and Procedures
Organizing the Event
Commercial Sponsorship
"The Big Ten Holiday Basketball Classic"
Event Promotion: Making the Big Idea Work
The Marketing Director
What's in a Name?
Game Promotions
Prize Participation
Game Day Promotions
Fan Participation
Using Stadium Facilities
Sex in Sports Promotion
Organizing a Promotion
The Operating Budget
Corporate Sponsorship
The Possible Dream: Coach a Rising Star
Building a Marquee Attraction
The Ten Commandments of Star Gazing
SID's Responsibilities
The Star's Obligations
Problem Areas
Taming the Beast: Riding Out a Crisis
With Any (Bad) Luck It Could Happen to You
The Three P's of Crisis Planning
Seven Crisis Priorities
Ten Crisis Strategies
Eleven Most Common Sports Crises
Nothin' but Net: WWW.Sports.com
Logging On
5-Step Game Plan
Designing the Page
Picture Perfect
6 Prime Uses
Code of Ethics
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