Marketing Workbook for Nonprofit Organizations Develop the Plan

Name: Marketing Workbook for Nonprofit Organizations Develop the Plan
Price: 4.99 USD
Availability: InStock
ISBN: 9780940069251

ISBN-10: 0940069253

ISBN-13: 9780940069251

Edition: 2nd 2001 (Revised)

Authors: Gary J. Stern, Elana Centor

List price: $36.95

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Description:

Don't just wish for marketing results—get them! If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help—and attract the money and support your organization deserves. Now, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an expanded resources section including Internet examples; and includes "web wisdom" to help you set…

Book details

List price: $36.95
Edition: 2nd
Copyright year: 2001
Publisher: Turner Publishing Company
Publication date: 3/15/2001
Binding: Paperback
Pages: 208
Size: 8.40" wide x 10.80" long x 0.60" tall
Weight: 1.430
Language: English

Peter F. Drucker has been Clarke Professor of Social Science and Management at Claremont Graduate School in California since 1971.