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| Introduction | |
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| Getting Started | |
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| How Profitable Can Catering Be? | |
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| Are You "Born" for Catering? | |
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| Catering Potential in Your Community | |
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| Choosing a Name | |
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| Insurance Requirements | |
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| Types of Catering | |
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| The Pros and Cons of Home-Based Catering | |
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| Off-Premises Catering | |
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| On-Premises Catering | |
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| The Best of Both Worlds | |
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| Writing A Contract | |
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| Contracts and Deposits | |
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| Determining Charges | |
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| Determining Function Space | |
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| Basic Contract Stipulations and Considerations | |
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| Cancellations and Refunds | |
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| Sample Contract Agreement | |
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| Staffing & Personnel | |
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| Grasp the Basics About Staffing and Personnel | |
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| Employee Recruitment | |
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| Orientation, Training and Motivation | |
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| Compensation | |
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| Uniforms | |
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| Event Order Sheets | |
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| The Kitchen and Service Equipment | |
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| Facility Requirements and Kitchen Layout | |
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| Major Equipment | |
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| Equipment You Will Need for Your Catering Business | |
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| Finding Equipment for Your Catering Business | |
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| Preparation Equipment | |
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| Kitchen and Serving Equipment | |
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| Food Preparation and Menu | |
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| Essentials of Menu Making | |
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| Menu Trends | |
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| Determining What Type of Menu to Offer | |
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| Quantities and Portion Sizes | |
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| Particulars of Menu Planning | |
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| Food Preparation | |
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| Catering for Beverage Functions | |
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| Legal Implications of Alcoholic Beverage Catering | |
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| Sanitation, Health & Safety Procedures | |
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| Causes of Food-Borne Illnesses | |
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| Employee Hygiene | |
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| Sanitation Inspections | |
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| Food Handling | |
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| Safety Procedures | |
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| Food Presentation | |
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| Creating the "Wow!" Factor | |
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| Guidelines for Tray and Platter Selection and Design | |
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| Essentials of Presentation, Garnishing and Arranging | |
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| Make a Splash! | |
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| Marketing & Pricing | |
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| Why Marketing is Mandatory | |
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| Define Your Customer | |
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| Business Plan and Market Analysis | |
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| Marketing Your Business Plan | |
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| Marketing Tools | |
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| The Internet and E-Commerce | |
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| Sales and Closing the Sale | |
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| General Pricing Considerations | |
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| Pricing Guidelines | |
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| Budgeting & Accounting | |
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| Accounting Systems | |
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| Chart of Accounts | |
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| Grasp the Basics of Budgeting | |
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| Income Statement and Balance Sheet | |
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| Understanding Cash Flow | |
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| Financing and Keeping Track of Money | |