Lessons in Excellence from Charlie Trotter

ISBN-10: 0898159083

ISBN-13: 9780898159080

Edition: 1999

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This accessible and unconventional guide is broken down into 50 lessons, providing an approach to management for entrepeneurs and professionals who are committed to creating consistent, highly respected and innovative businesses.
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Book details

List price: $24.99
Copyright year: 1999
Publisher: Potter/TenSpeed/Harmony
Publication date: 7/1/1999
Binding: Hardcover
Pages: 272
Size: 6.50" wide x 9.25" long x 1.00" tall
Weight: 1.144
Language: English

Paul Clarke is a founding director of the Incredible Edible programme, and Professor of Education at St Mary�s University College, London.

Paul Clarke is director at Kratz & Jensen Inc. in Chicago, a national public relations company that represents a variety of clients, including many fine restaurants and food and beverage companies. For five years, Clarke was editor and copublisher of Chef magazine, a trade publication read by chefs nationally.

Envisioning Excellence
The Key Ingredient Is Passion
Examine Your Values Rather Than Everyone Else's
Do What Fulfills You
Know What the Hell You Want Your Company to Be and Tell Everyone
Think Big, Because There's Always Room at the Top
Your Staff (Part I): Hiring and Training for Excellence
Hire for Desire Rather Than Experience
How to Brainwash Your Employees and Supervise for Your Super Vision
Get to Know Your Employees
Build Teams
Stellar Service Results from Stellar Training
Cross-Training Isn't Just for Atheletes
Fire Employees Who Don't Meet Your Standards
Your Staff (Part II): Excellence in Leadership and Management
Set the Tone Every Day
Create Anxiety to Get the Most Out of Your Employees
Set Deadlines, Prioritize, and React Quickly When Things Don't Get Done
Precise Directions Lead to Precise Results
Take Responsibility for the Details
Your Staff (Part III): The Entrepreneur as Motivator
Create Challenges for Your Employees and Encourage Them to Challenge Themselves
Be a Cheerleader and Recognize Employees
Give All Employees the Freedom to Reach the Top
Allow Employees to Do Work They Enjoy
Give Employees Major Responsibilities
Prepare Employees for Their Futures, Even If It Means They'll Move On
Reward Employees Generously, Frequently, and Unexpectedly
Innovating for Excellence
Create Challenges for Yourself and Your Business
Create an Environment Where Innovation Is Possible
Innovators Hunt for External Opportunities
Allow Employees to Own Their Innovative Ideas
Act Quickly, Because the Problem with Instant Gratification Is It Takes Too Long
Ask Employees What Needs to Be Improved
Don't Be Afraid to Ask Customers What Needs to Be Improved, Even If It Hurts
Continually Improve Processes, Upgrade Facilities, and Train Constantly
Reinvest in Your Business, or What to Do with All the Money You're Going to Make
Excellence and Your Public
Touch Your Customers (Figuratively, of Course)
Pick Your Customers or They'll Pick You
Don't Be Afraid to Fire Customers
Excellence in Marketing, Publicity, and Sales
Determine the Information Needed Before Conducting Market Research
Before You Waste a Lot of Time, Find Out If the Information You Need Already Exists
Design and Administer a Research Study and Use the Info
When It Comes to Publicity, Only a Sharpshooter Will Do
Conventional Press Releases Aren't Worth the Postage
React Quickly When Crises Arise to Avoid Bad Publicity
Develop a Targeted Marketing Database of Customers
Go Ahead, Toot Your Own Horn
Plan to Sell Your Sole
Excellence in Public Service
When You're Not Managing, Motivating, and Marketing, Champion Causes
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