Selling the Dream How to Promote Your Product, Company, or Ideas and Make a Difference Using Everyday Evangelism

Name: Selling the Dream How to Promote Your Product, Company, or Ideas and Make a Difference Using Everyday Evangelism
Price: 4.36 USD
Availability: InStock
ISBN: 9780887306006

ISBN-10: 0887306004

ISBN-13: 9780887306006

Edition: 1992

Authors: Guy Kawasaki

List price: $15.00

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Description:

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern,…

Book details

List price: $15.00
Copyright year: 1992
Publisher: HarperCollins Publishers
Publication date: 8/3/1992
Binding: Paperback
Pages: 352
Size: 5.50" wide x 8.00" long x 1.00" tall
Weight: 0.594
Language: English

Guy Kawasaki was born in Honolulu, Hawaii on August 30, 1954. He received a BA in psychology from Stanford University and an MBA from UCLA. He was the chief evangelist of Apple. He is the co-founder of Alltop.com and a founding partner at Garage Technology Ventures. His has written ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.