Profiles of Genius Thirteen Creative Men Who Changed the World

ISBN-10: 0879758325

ISBN-13: 9780879758325

Edition: 1993

Authors: Gene N. Landrum

List price: $29.99

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Description:

The story of creative and innovative behavior is about change," says authorGene N. Landrum. "In this case it is about thirteen iconoclastic individuals who have demonstrated a unique ability to deal with change in the world and redefine it for their own purposes." Landrum calls these individuals the "change masters," entrepreneurial geniuses whose innovations have had a profound influence on modern society:Steven Jobs (Apple Computer), Fred Smith (Federal Express), Tom Monaghan (Domino's Pizza), Nolan Bushnell (Atari), William Gates III (Microsoft), Marcel Bich (Bic), Solomon Price (The Price Club), Howard Head (Head Ski), William Lear (Lear Jet), Soichiro Honda (Honda), Akio Morita (Sony),…

Book details

List price: $29.99
Copyright year: 1993
Publisher: Prometheus Books, Publishers
Publication date: 5/1/1993
Binding: Hardcover
Pages: 263
Size: 5.63" wide x 8.40" long x 0.78" tall
Weight: 1.386
Language: English



Preface



Creative Genius - What Makes the Difference?



Innovation, Change, and the Creative Personality



Ten Reasons Why Traditional Management Types Are Inept at Innovation



The Paradox of Innovation



The Inno-visionary Personality



Steven Jobs (Apple) - Autocratic



Fred Smith (Federal Express) - Charismatic



Tom Monaghan (Domino's) - Competitive



Nolan Bushnell (Atari) - Confident



William Gates III (Microsoft) - Driven



Marcel Bich (Bic) - Focused



Solomon Price (Price Club) - Impatient



Howard Head (Head Ski) - Intuitive



William Lear (Lear Jet) - Passionate



Soichiro Honda (Honda) - Persistent



Akio Morita (Sony) - Persuasive



Arthur Jones (Nautilus) - Rebellious



Ted Turner (CNN) - Risk-taking



Inno-visionary and Creative Behavior


Bibliography


Index