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Profiles of Genius Thirteen Creative Men Who Changed the World

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ISBN-10: 0879758325

ISBN-13: 9780879758325

Edition: 1993

Authors: Gene N. Landrum

List price: $29.99
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Description:

The story of creative and innovative behavior is about change," says authorGene N. Landrum. "In this case it is about thirteen iconoclastic individuals who have demonstrated a unique ability to deal with change in the world and redefine it for their own purposes." Landrum calls these individuals the "change masters," entrepreneurial geniuses whose innovations have had a profound influence on modern society:Steven Jobs (Apple Computer), Fred Smith (Federal Express), Tom Monaghan (Domino's Pizza), Nolan Bushnell (Atari), William Gates III (Microsoft), Marcel Bich (Bic), Solomon Price (The Price Club), Howard Head (Head Ski), William Lear (Lear Jet), Soichiro Honda (Honda), Akio Morita (Sony),…    
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Book details

List price: $29.99
Copyright year: 1993
Publisher: Prometheus Books, Publishers
Publication date: 5/1/1993
Binding: Hardcover
Pages: 263
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 1.386
Language: English

Preface
Creative Genius - What Makes the Difference?
Innovation, Change, and the Creative Personality
Ten Reasons Why Traditional Management Types Are Inept at Innovation
The Paradox of Innovation
The Inno-visionary Personality
Steven Jobs (Apple) - Autocratic
Fred Smith (Federal Express) - Charismatic
Tom Monaghan (Domino's) - Competitive
Nolan Bushnell (Atari) - Confident
William Gates III (Microsoft) - Driven
Marcel Bich (Bic) - Focused
Solomon Price (Price Club) - Impatient
Howard Head (Head Ski) - Intuitive
William Lear (Lear Jet) - Passionate
Soichiro Honda (Honda) - Persistent
Akio Morita (Sony) - Persuasive
Arthur Jones (Nautilus) - Rebellious
Ted Turner (CNN) - Risk-taking
Inno-visionary and Creative Behavior
Bibliography
Index