Gift Giving A Research Anthology

Name: Gift Giving A Research Anthology
Price: 7.19 USD
Availability: InStock
ISBN: 9780879727062

ISBN-10: 0879727063

ISBN-13: 9780879727062

Edition: N/A

Authors: Cele Otnes, Richard F. Beltramini

List price: $17.95

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Description:

Gift Givingbrings together 21 scholars from a variety of disciplines—including consumer behavior, communications, and sociology—who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life.

Book details

List price: $17.95
Publisher: University of Wisconsin Press
Publication date: 1/1/1996
Binding: Paperback
Pages: 235
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.880
Language: English



Acknowledgments



Gift Giving and Gift Giving: An Overview




An Examination of Gift Giving Behaviors and Personal Values in Four Countries




Values Influencing Christmas Gift Giving: An Interpretive Study




The Perfect Gift




Gifts in Contemporary North America




Self-Gifts




Intergenerational Gift Giving in Subcultural Wedding Celebrations: The Ritual Audience as Cash Cow




The Role of Ethnic Identity in Gift Giving




Business Believes in Gift Giving




Gift Giving and Charitable Donating: How (Dis)similar Are They?




It's the Feeling That Counts: Toward an Understanding of Emotion and Its Influence on Gift-Exchange Processes




Reflections on Giftware and Giftcare: Whither Consumer Research?



Glossary


Contributors