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Gift Giving A Research Anthology

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ISBN-10: 0879727063

ISBN-13: 9780879727062

Edition: N/A

Authors: Cele Otnes, Richard F. Beltramini

List price: $17.95
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Description:

Gift Givingbrings together 21 scholars from a variety of disciplines—including consumer behavior, communications, and sociology—who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life.
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Book details

List price: $17.95
Publisher: University of Wisconsin Press
Publication date: 1/1/1996
Binding: Paperback
Pages: 235
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.880
Language: English

Acknowledgments
Gift Giving and Gift Giving: An Overview
An Examination of Gift Giving Behaviors and Personal Values in Four Countries
Values Influencing Christmas Gift Giving: An Interpretive Study
The Perfect Gift
Gifts in Contemporary North America
Self-Gifts
Intergenerational Gift Giving in Subcultural Wedding Celebrations: The Ritual Audience as Cash Cow
The Role of Ethnic Identity in Gift Giving
Business Believes in Gift Giving
Gift Giving and Charitable Donating: How (Dis)similar Are They?
It's the Feeling That Counts: Toward an Understanding of Emotion and Its Influence on Gift-Exchange Processes
Reflections on Giftware and Giftcare: Whither Consumer Research?
Glossary
Contributors