Music in the Market

Name: Music in the Market
Price: 6.2 USD
Availability: InStock
ISBN: 9780879726942

ISBN-10: 0879726946

ISBN-13: 9780879726942

Edition: 1996

Authors: Don Cusic

List price: $16.95

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Description:

Cusic examines the music business in the context of popular culture, the ways that popular music is disseminated in the American commercial market, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. He also discusses the marketing of specialty music—classical, gospel, jazz, bluegrass, rap, and folk, by small independent labels.

Book details

List price: $16.95
Copyright year: 1996
Publisher: University of Wisconsin Press
Publication date: 6/15/1996
Binding: Paperback
Pages: 198
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.748
Language: English



Acknowledgments


Introduction



Music and Popular Culture



Watching the Money Flow



Artists and Management



The Record Label



Retailers and Record Companies



Radio and Record Labels



Publicity and Advertising in the Media



Independent Labels and Specialty Music



Technology, Special Marketing, and Discography


Conclusion


Appendix


Selected Bibliography


Index