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Go! Fight! Win! Cheerleading in American Culture

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ISBN-10: 0879726806

ISBN-13: 9780879726805

Edition: 1995

Authors: Mary Ellen Hanson

List price: $24.95
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Description:

Cheerleading has become a staple in American culture. The cheerleader straddles two contradictory symbolic poles. This individual is an instantly recognized figure representing youthful attractiveness, leadership, and popularity. Yet, for many, the cheerleader is seen as epitomizing mindless enthusiasm, shallow boosterism, and objectified sexuality. This contradictory view is explored in this extensively documented book. Cheerleading issues include: the changing patterns of social class, age, race, and gender of participants; its development within professional sports in the early 1960s and its relation to mass media; the evolution of its style and content; and the meanings, values, and…    
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Book details

List price: $24.95
Copyright year: 1995
Publisher: University of Wisconsin Press
Publication date: 6/15/1995
Binding: Paperback
Pages: 180
Size: 6.25" wide x 9.50" long x 0.50" tall
Weight: 0.682
Language: English

Introduction
Collegiate and Scholastic Beginnings
Institutionalization and Commercialization in School, Community, and College Cheerleading
From Those Who Yell to Those Who Sell: Cheerleading in Professional Sports
Content and Style: Spirit, Entertainment, and Competition
On the Sidelines and in the Headlines: Images of Cheerleading in American Culture
Thinking about Cheerleading: Reiteration and Reinterpretation
Notes
Bibliography
Index