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No Static A Guide to Creative Radio Programming

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ISBN-10: 0879307072

ISBN-13: 9780879307073

Edition: 2002

Authors: Quincy McCoy, Stanley Crouch

List price: $24.95
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Now in softcover, No Static shows why success in today's corporate-controlled world of radio depends on putting personality and fun back on the air - and how to build the creative team to do it. This inspirational handbook by Quincy McCoy offers radio pros and aspiring broadcasters proven strategies for restoring the craft of creative programming. Practical techniques and exercises help develop leadership skills that encourage creativity, motivate staff, increase flexibility and nurture teamwork. Writing in a personal style, McCoy guides you and your radio station toward more focused branding, stronger programming, more personable DJs, and - ultimately - higher ratings leading to higher…    
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Book details

List price: $24.95
Copyright year: 2002
Publisher: Hal Leonard Corporation
Publication date: 5/1/2002
Binding: Paperback
Pages: 272
Size: 6.75" wide x 9.00" long x 1.00" tall
Weight: 1.100
Language: English

Stanley Crouch is a contributing editor toThe New Republic,a Sunday columnist for the New YorkDaily News,and a frequent panelist onThe Charlie Rose Show.He is the author ofThe All-American Skin Game(which was nominated for a National Book Critics Circle Award) andNotes of a Hanging Judge.For years a jazz critic and staff writer for theVillage Voice,he is Artistic Consultant to Jazz at Lincoln Center. He lives in New York City. From the Hardcover edition.

Foreword: Handling Invisible Powers
Author's Note
Introduction: The Yellow Light
A Creative Anarchist
A Face for Radio
Life Lessons
A New Playing Field
Program Director: A Job Description
The Disconnect
Paul Drew: On Radio's Creative Tradition, and How We Get It Back
Just Like Mike: Playing to Win
Buzz and Batt on the Creative Ride
The Bill Tanner Interview: Conducting Creativity
Radio Improvisation: Creativity Is the Real Music of Radio
Branding and Creative Promotion
Putting Time on Your Side
The Future of Radio: Up in the Air?
Jerry Clifton: There Are No Rules
St. Louis: The Magic Is Gone
The Art of Production
Breaking Through to Success
Pass the Knowledge, Please
Good Morning!
New York City - Just Like I Pictured It: Skyscrapers, Legends, and Spirituality
Radio Paradise: A Dream Convention