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Character Trademarks

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ISBN-10: 0877017522

ISBN-13: 9780877017523

Edition: 1990

Authors: John Mendenhall

List price: $16.95
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With the growing awareness of the value of character trademark symbols in product design, marketing, and promotion has come a resurgence of interest in these extraordinary icons. The popularity of the California Raisins and other recent examples attest to the appeal of character trademarks in popular culture. From Reddy Kilowatt to Colonel Sanders, there is humor and nostalgia in the humble, often "kitschy" images which have become classics of commercial folk art that every consumer can relate to. This engaging volume contains approximately one thousand trademarks from the past ninety years, as well as a "Hall of Fame" section profiling some of the classic characters with the history of…    
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Book details

List price: $16.95
Copyright year: 1990
Publisher: Chronicle Books LLC
Publication date: 10/1/1990
Binding: Paperback
Pages: 132
Size: 1.00" wide x 1.00" long x 1.00" tall
Weight: 0.902
Language: English