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Changeology How to Enable Groups, Communities and Societies to Do Things They've Never Done Before

ISBN-10: 0857840614

ISBN-13: 9780857840615

Edition: 2012

Authors: Les Robinson

List price: $14.95
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Description:

Changeology is about influencing the behaviour of human beings for the better. The book is relevant to change projects both large and small, and in almost any area of activity, but with an emphasis on key topics such as climate change, poverty, obesity, AIDS, tobacco and drug use. It is aimed at a worldwide audience of professionals and individuals who are acting to make change in their corporations, cities and neighbourhoods, as well as in their own lives.The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social change have been based on little more than hunches. This book dispels many of the myths that prevent social change projects from succeeding, and replaces them with the best of what we know from social and motivational psychology and lessons from projects that have worked.Changeology simplifies a vast body of theory and practice into six principles: buzz, hope, enabling environments, sticky solutions, ‘can do’ and the right inviter. These are explained with fascinating real-life stories and a look at the hard evidence. The book is written in an easy, accessible style, with plenty of anecdotes and stories.
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Book details

List price: $14.95
Copyright year: 2012
Publisher: UIT Cambridge
Publication date: 10/18/2012
Binding: Paperback
Pages: 272
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.166
Language: English

Introduction: How to change the world
Popular folk theories: Why it's necessary to slay our assumptions Method: Establish a brains trust
The Social Immune System: Why tell, sell and threaten rarely work
First, start a Buzz
How nothing happens without conversation Method: How to start a buzz
Offer hope
How frustration motivates change Method: Sketch a hopeful future
Create an enabling environment
It's the system, stupid Method: Making a theory of change
Design a sticky solution
How reinvention drives change Method: Testing for stickiness
Expanding the comfort zone
How to help people reduce their fears Method: Making a theory of action
Find the right inviter
Some people we just can't say 'no' to Method: Creating an invitation
Bringing it all together: The uses of theory
Further reading
References and Notes
Index