Changeology How to Enable Groups, Communities and Societies to Do Things They've Never Done Before

Name: Changeology How to Enable Groups, Communities and Societies to Do Things They've Never Done Before
Price: 21.53 USD
Availability: InStock
ISBN: 9780857840615

ISBN-10: 0857840614

ISBN-13: 9780857840615

Edition: 2012

Authors: Les Robinson

List price: $14.95

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Description:

Changeology is about influencing the behaviour of human beings for the better. The book is relevant to change projects both large and small, and in almost any area of activity, but with an emphasis on key topics such as climate change, poverty, obesity, AIDS, tobacco and drug use. It is aimed at a worldwide audience of professionals and individuals who are acting to make change in their corporations, cities and neighbourhoods, as well as in their own lives.The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social change have been based on little more than hunches. This book dispels many of the myths that prevent social change…

Book details

List price: $14.95
Copyright year: 2012
Publisher: Bloomsbury Publishing Plc
Publication date: 10/18/2012
Binding: Paperback
Pages: 272
Size: 6.14" wide x 9.21" long x 1.00" tall
Weight: 0.990
Language: English



Introduction: How to change the world


Popular folk theories: Why it's necessary to slay our assumptions Method: Establish a brains trust


The Social Immune System: Why tell, sell and threaten rarely work



First, start a Buzz


How nothing happens without conversation Method: How to start a buzz



Offer hope


How frustration motivates change Method: Sketch a hopeful future



Create an enabling environment


It's the system, stupid Method: Making a theory of change



Design a sticky solution


How reinvention drives change Method: Testing for stickiness



Expanding the comfort zone


How to help people reduce their fears Method: Making a theory of action



Find the right inviter


Some people we just can't say 'no' to Method: Creating an invitation


Bringing it all together: The uses of theory


Further reading


References and Notes


Index