Business Policy and Strategy An Action Guide

ISBN-10: 0849383242

ISBN-13: 9780849383243

Edition: 7th 2007 (Revised)

List price: $99.95 Buy it from $88.28
eBook available
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


A concise review of the basic business functions and alternative policies for strategy formulation and implementation. It covers how to analyze a business situation, and includes a decision making tool for identifying and organizing strategic problem situations.
New Starting from $88.31
eBooks Starting from $39.98
Rent eBooks
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Customers also bought

Book details

List price: $99.95
Edition: 7th
Copyright year: 2007
Publisher: Auerbach Publishers, Incorporated
Publication date: 3/19/2007
Binding: Hardcover
Pages: 264
Size: 6.50" wide x 9.25" long x 0.75" tall
Weight: 1.100
Language: English

About the Authors
The Importance of Business Strategy and the External Business Environment
The Hydra
Strategic Planning Defined
The Importance of Strategic Planning
Fiction versus Fact
Resistance to Strategic Planning
Approaches to Strategic Analysis and Planning
Managerial Strategic Decision Making
Why Businesses Fail
Environment of the Business System
Legitimacy: The Role and Responsibilities of Business in Society
Critical Beginnings
Vision Statement
Characteristics of a Good Vision
Vision Statement Development
Guiding Principles and Company Values
Purpose and Goals
Identification of Guiding Principles and Company Values
Identification of Values
Examples of Typical Values
Mission Statement
History of Mission Statements
Mission Statement Development
Stakeholders' Involvement in the Development of a Mission
Focus of the Mission Statement
Mission Statement Measurement
Mission Statement Benefits Should Exceed Costs
Understanding Existing Strategy
Identifying Strategies
Porter's Generic Business Strategies
Low-Cost Leadership Strategy
Product Differentiation Strategy
Focused Strategy
Strategic Thrust
Inappropriate Uses of Strategic Thrust Funds
Value Creation
The Sequentially Interdependent System
The Pooled Interdependent System
The Reciprocal Interdependent System
Value Creation Lessons
Core Technology
Core Business
Core Competency
Internal Resource Audit
Resource Based View (RBV) of Organizations
Identification of Key Performance Measures
Benchmarking and Determining Current Performance
Financial Performance Measures
Economic Value Added, Return on Invested Capital, and Free Cash Flow
The Profit Zone
Stock Price
Sales to Breakeven
Customer Performance Measures (CPM)
Feedback and Complaints
Customer Tracking
Customer Profitability
Customer Satisfaction Ratings
Service Level
Number of On-Time Deliveries
Cycle Time
Number of Reorders
Employee Performance Measures
Employee Attitudinal Questionnaires
Employee Turnover Rate
Frequency of Training
Advancement Opportunities
Quality of the Work Environment
Internal Process Performance Measures
Input Metrics
Supplier Metrics
Procurement Metrics
Front-End Staging Metrics
Throughput Metrics
Output Metrics
Support Function Metrics
Asset Utilization
Inventory Turnover
Monitoring and Forecasting the Environment
The External Environment
Predicting the Future
Opportunities and Threats
Industry Analysis
Structure-Conduct-Performance (SCP) Model
Porter's Five Forces
Importance of Industry Analysis
Influencers of Corporate Strategy
Life-Cycle Influence
Product Life Cycle
Introduction Phase
Growth Stage
Maturity Stage
Decline Stage
Firm Life Cycle
New Venture
Growth Stage
Maturity Stage
Decline Stage
Industry Life Cycle
Extension of Life Cycle
Globalization Influence
Integrating Life Cycle and Portfolio Analysis
Mergers and Acquisitions Influence
Organizational Learning and Cultural Influence
Organization Design and Structure
Defining, Designing, and Charting an Organization Structure
Organization Design Decisions
Span of Control
Division of Authority: Vertical Differentiation
Division of Labor: Horizontal Differentiation
Integration: Communication and Coordination
Direct Contact
Task Force
Organizational Integrator
Structural Dimensions
Organizational Structure and the Environment
The Mechanistic Structure
The Organic Structure
Structural Departmentalization
Functional Departmentalization
Divisional Departmentalization by Product
Divisional Departmentalization by Geography
Matrix Structure
Structure and Strategy
Selected Readings
Strategic Marketing Issues
The Marketing Concept
Marketing Mix and Strategies
Product and Marketing Strategies
Pricing and Marketing Strategies
Promotion and Marketing Strategies
Distribution (Place) and Marketing Strategies
Current Strategic Marketing Outlooks
International Marketing
Services Marketing
Electronic (E) or Internet Marketing
Customer Relationship Management (CRM)
Social Marketing: Legal and Ethical Issues in Marketing
Financial Statements
Macroeconomic Analysis
Stock and Bond Valuations
Industry Effect
Individual Companies
Balance Sheet and Income Statement
Current Liabilities
Long-Term Debt
Liquidity Ratios
Current Ratio
Cash-Flow Liquidity Ratio
Quick Ratio
Adjusted Quick Ratio
Asset and Liability Management Ratios
Debt Management Ratios
Balance-Sheet Approach
Income Statement (Debt Coverage Ratios)
Profitability Ratios
Market Value Ratios
Dividend Policy Ratios
Common-Size Financial Statements
Selected Bibliography
Production and Operations Management
Product and Service Design
Concurrent Engineering
Quality Function Deployment
Design for Manufacture, Assembly, and Robustness
Designing Services
Process Selection
Types of Processes
Processes Planning
Process Analysis
Mass Customization
Business Process Reengineering
Manufacturing Technology
Just-In-Time and Lean Systems
Pull Production System
Kanban Production Control
Quick Setups
Quality at the Source
Total Production Maintenance
Supplier Networks
JIT in Services
Supply-Chain Management
Information Exchange
Role of Purchasing
Strategic Sourcing
Quality Management
Total Quality Management
Service Quality
Quality Standards and Awards
Human Resources
Changing Environment
Human Resource Management
Flextime, Flexible Work Weeks, and Part-Time Workers
Productivity and Technology
Performance Improvement and Turnover
Progressive Discipline
Management Information Systems
Information Systems
Types of Information Systems
Transaction Processing
Functional Systems
Enterprise Resource Planning
File Management
Distributed Information Systems
Networks and the Connected Organization
The Internet
Selected Bibliography
Analyzing Global Business
Global Business Opportunities
Benefits of Global or Foreign Direct Investment
Leaping over Trade Barriers
Transportation Efficiencies
Global Integration
Approaches to Global Business
Exporting and Importing
Licensing and Franchising
International Strategic Alliances
International Joint Ventures (IJV)
FDI and Acquisitions
Barriers to Global Business
Export, Import, and Investment Laws
Local Content Laws
Dumping and Price Control Laws
Bribery Laws
Labor Usage Laws
Foreign Exchange Restrictions
Government Monopolies and Favored Companies
Enforcement of Laws
Government Purchasing Policies
Threat of Nationalization and Expropriation
Culture and Language Issues
Governmental Reduction of Barriers
Global Business and the Currency Market
Impact of the Currency Market
Transaction Effect
Translation Effect
Coping with Changes in Currency Values
Coping through International Bank Loans
Coping through the Forward Market
Global Financial Issues
Human Resource Issues
Production and Operations Issues
Management: Leadership Issues
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.