Publicity Handbook, New Edition The Inside Scoop from More Than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

Name: Publicity Handbook, New Edition The Inside Scoop from More Than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
Price: 8.04 USD
Availability: InStock
ISBN: 9780844232423

ISBN-10: 0844232424

ISBN-13: 9780844232423

Edition: 2nd 2001 (Revised)

Authors: David R. Yale, Andrew J. Carothers

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Book details

List price: $30.00
Edition: 2nd
Copyright year: 2001
Publisher: McGraw-Hill Education
Publication date: 5/25/2001
Binding: Paperback
Pages: 464
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.628
Language: English

Foreword
Acknowledgments
Introduction
Planning for Publicity	p. 1
Working Effectively with the Media	p. 39
How to Create Newsworthy Publicity	p. 73
Writing for Print Media and the Web	p. 103
Getting Newspaper and Magazine Publicity	p. 139
The Internet: New Publicity Tools and New Audiences	p. 177
The Art of the Publicity Photograph	p. 235
Preparing Broadcast Publicity	p. 257
How to Work Effectively with Broadcasters	p. 299
When the Media Come to Your Doorstep	p. 337
Making Controversy Positive	p. 361
Solving Problems with the Media	p. 377
Sources and Services for Publicists	p. 383
Index	p. 435
Table of Contents provided by Blackwell. All Rights Reserved.