Yield Management Strategies for the Service Industries
Edition: 2nd 2001
List price: $51.95
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $51.95
Copyright year: 2001
Publisher: Cengage Learning
Publication date: 2/15/2001
Size: 10.00" wide x 6.75" long x 1.25" tall
|The Principle of Yield Management|
|A Strategic Approach to Yield Management|
|Economic Theory of Pricing for the Hospitality and Tourism Industry|
|Quantitative Aspects of Yield Management|
|Models of Yield Management|
|Perspectives on Pricing Decision in the Inclusive Holiday Industry|
|Defining Yield Management and Measuring Its Impact on Hotel Performance|
|MERLIN: Model to Evaluate Revenue and Loadings for Intercity|
|Productivity and Yield Management|
|Computerized Yield Management Systems: Lessons from the Airline Industry|
|Revenue Management over the Internet: A Study of the Irish Hotel Industry|
|The Use of Marketing Information Systems and Yield Management in the Hospitality Industry|
|Service Sector Industries|
|Yield Management and the Airline Industry|
|Yield Management in Budget Airlines|
|Revenue Management in Scottish Visitor Attractions|
|Yield Management Practices|
|Application of Yield Management to the Hotel Industry|
|Yield Management and the Restaurant Industry|
|Capacity Management in the Cruise Industry|
|Capacity Management in the Football Industry|
|Conference Sector Capacity Management|