Word from Our Sponsor Admen, Advertising, and the Golden Age of Radio

Name: Word from Our Sponsor Admen, Advertising, and the Golden Age of Radio
Price: 20.05 USD
Availability: InStock
ISBN: 9780823253715

ISBN-10: 0823253716

ISBN-13: 9780823253715

Edition: 2013

Authors: Cynthia B. Meyers

List price: $39.00

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Description:

During the "golden age" of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced "Kraft Music Hall" for Kraft; Benton & Bowles oversaw "Show Boat" for Maxwell House Coffee; and Young & Rubicam managed "Town Hall Tonight" with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians.By repositioning the advertising industry as a central agent in…

Book details

List price: $39.00
Copyright year: 2013
Publisher: Fordham University Press
Publication date: 12/1/2013
Binding: Paperback
Pages: 288
Size: 5.98" wide x 9.02" long x 0.59" tall
Weight: 1.474
Language: English