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Introduction | |
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The Business of Music Licensing | |
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What Is Music Licensing? | |
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Benefits of Getting Music Licensed | |
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Licensing Songs versus Composing Scores | |
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Soundtrack Albums | |
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Music Libraries and Production Music | |
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Demand for Independent Music | |
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Music Licensing Players | |
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Music Supervisors | |
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Music Editors | |
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Music Production Houses | |
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Getting Representation versus Self-Representation | |
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Music Publishers | |
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Lawyers | |
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One-Stop Licensing Services | |
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Music Licensing Agreements | |
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Master License | |
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Synchronization License | |
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Master License versus Synch License | |
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Broad Rights/All-In Licensing Agreements | |
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Soundtrack Album License | |
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Festival Use License | |
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Licensing Rights in Disguise | |
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Request Letters | |
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Performing Rights Organizations (PROs) | |
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Licensing-Related Agreements and Terms | |
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Nonexclusive Song Marketing Agreements | |
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Nonexclusive Copublishing Agreements | |
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Exclusive Music Publishing Agreements | |
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Blanket Licenses | |
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Options Clauses | |
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Protecting Your Music | |
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Band Agreements | |
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The Protection of Copyright | |
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Copyright Infringement | |
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Unauthorized Use | |
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Sampled Content | |
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Work for Hire | |
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Employee or Collaborator? | |
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Common Contractual Terms and Provisions | |
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Show Me the Money! | |
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Valuing Your Talent and Skills | |
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Cash Advances from Publishers | |
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Mechanical Licenses and Royalties | |
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Front-End Fees | |
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Back-End Royalties | |
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Step-Up Agreements | |
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What Music Works Best for Licensing? | |
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Understanding the Emotion of Music | |
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Getting Acquainted with Musical Content | |
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Where Different Genres Fit | |
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Music Clearance and Racing Clocks | |
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Music Requests | |
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Cover Songs | |
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Cleared Music | |
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Making a Game Plan | |
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Mental Preparation | |
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How Songs Get Chosen | |
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Honing Your Sales Pitch | |
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Budgets | |
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Is Free Worth the Price? | |
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Preparation Exercises | |
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Cultivating Contacts and Relationships | |
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Starting Out | |
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Initiating Relationships | |
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Chance Encounters | |
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Creating a Network | |
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Following Up | |
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Being Someone They Want to Work With | |
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Resources | |
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Events and Support | |
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Presentation Tools | |
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Packaging Your Music Effectively | |
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Presentation Styles | |
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Submitting Music | |
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Following Up | |
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Marketing Songs Online | |
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Getting Music Licensed in Television Shows | |
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The Licensing Trend | |
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Multiple Revenue Streams | |
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Deadlines and Clearance Requirements | |
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Getting in the Door | |
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Theme Songs | |
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Agents and Composing for TV | |
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Music Uses | |
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Getting Music Licensed in Films | |
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The Lure of the Big Screen | |
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Music Uses in Film | |
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Understanding Filmmaking | |
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Indie Film Advantage | |
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Musicians' Union | |
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Breaking In | |
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Getting Music Licensed in Advertising | |
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Benefits of Licensing Music for Advertising | |
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Forming a Network | |
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Radio Commercials | |
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Television Commercials | |
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Income Stream from Commercials | |
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Breaking into Commercials | |
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Interpreting Music Requests | |
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Lines of Command | |
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Getting Music Licensed in Brand Entertainment and Sponsorship | |
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Traditional Sponsorship versus Brand Entertainment | |
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Qualifies That Attract Product Sponsorship | |
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Going for Sponsorship Deals | |
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Sponsorship Backlash | |
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Being Proactive | |
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Additional Licensing Options | |
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Getting Music Licensed in Digital Media | |
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The Digital World | |
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Digital Licensing Basics | |
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Games, Loops, Ringtones, Internet Radio, and Podcasts | |
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Peer to Peer Music Networks | |
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Buying and Selling Songs Online | |
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Key Points to Remember | |
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Getting Music Licensed in Less Obvious Markets | |
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The World Outside of TV, Film, and the Internet | |
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Getting to the Right Person | |
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Licensing Music in Colleges and Universities | |
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Licensing Music for Live Performances | |
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Licensing Music for Corporate Training Videos | |
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Licensing Music for Music Compilations | |
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Licensing Music for Restaurants | |
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Licensing Music for Massage Therapy Centers | |
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Licensing Music for Resorts and Hotels | |
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Licensing Music for Educational Purposes | |
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Licensing Music for DJ Remixes | |
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Licensing an Idea | |
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Capitalizing on the Unexplored | |
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Making Money Internationally | |
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Foreign Royalties | |
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International Performing Rights Organization Affiliates | |
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How Royalties Get Collected | |
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International Royalties for Performing Artists | |
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Tapping into Foreign Licensing Opportunities | |
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MIDEM and Popkomm | |
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Frequently Asked Questions | |
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Advice from the Pros | |
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Acknowledgments | |
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Index | |
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About the Authors | |