Musician's Guide to Licensing Music How to Get Your Music into Film, TV, Advertising, Digital Media and Beyond

ISBN-10: 0823014878

ISBN-13: 9780823014873

Edition: 2010

List price: $19.99 Buy it from $11.81
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Description:

This resource is a must-have for musicians and composers of all musical genres who want to tap into the hottest new income streams and opportunities for exposure offered by music licensing.
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Book details

List price: $19.99
Copyright year: 2010
Publisher: Potter/TenSpeed/Harmony
Publication date: 2/16/2010
Binding: Paperback
Pages: 306
Size: 5.75" wide x 9.00" long x 0.75" tall
Weight: 0.770
Language: English

Paul Lauter is the Smith Professor of Literature at Trinity College. He has served as president of the American Studies Association and is a major figure in the revision of the American literary canon.Daylle Deanna Schwartz has been a teacher, rapper, president of her own record label. She currently teaches classes on the music industry and personal growth. She lives in New York City.

Introduction
The Business of Music Licensing
What Is Music Licensing?
Benefits of Getting Music Licensed
Licensing Songs versus Composing Scores
Soundtrack Albums
Music Libraries and Production Music
Demand for Independent Music
Music Licensing Players
Music Supervisors
Music Editors
Music Production Houses
Getting Representation versus Self-Representation
Music Publishers
Lawyers
One-Stop Licensing Services
Music Licensing Agreements
Master License
Synchronization License
Master License versus Synch License
Broad Rights/All-In Licensing Agreements
Soundtrack Album License
Festival Use License
Licensing Rights in Disguise
Request Letters
Performing Rights Organizations (PROs)
Licensing-Related Agreements and Terms
Nonexclusive Song Marketing Agreements
Nonexclusive Copublishing Agreements
Exclusive Music Publishing Agreements
Blanket Licenses
Options Clauses
Protecting Your Music
Band Agreements
The Protection of Copyright
Copyright Infringement
Unauthorized Use
Sampled Content
Work for Hire
Employee or Collaborator?
Common Contractual Terms and Provisions
Show Me the Money!
Valuing Your Talent and Skills
Cash Advances from Publishers
Mechanical Licenses and Royalties
Front-End Fees
Back-End Royalties
Step-Up Agreements
What Music Works Best for Licensing?
Understanding the Emotion of Music
Getting Acquainted with Musical Content
Where Different Genres Fit
Music Clearance and Racing Clocks
Music Requests
Cover Songs
Cleared Music
Making a Game Plan
Mental Preparation
How Songs Get Chosen
Honing Your Sales Pitch
Budgets
Is Free Worth the Price?
Preparation Exercises
Cultivating Contacts and Relationships
Starting Out
Initiating Relationships
Chance Encounters
Creating a Network
Following Up
Being Someone They Want to Work With
Resources
Events and Support
Presentation Tools
Packaging Your Music Effectively
Presentation Styles
Submitting Music
Following Up
Marketing Songs Online
Getting Music Licensed in Television Shows
The Licensing Trend
Multiple Revenue Streams
Deadlines and Clearance Requirements
Getting in the Door
Theme Songs
Agents and Composing for TV
Music Uses
Getting Music Licensed in Films
The Lure of the Big Screen
Music Uses in Film
Understanding Filmmaking
Indie Film Advantage
Musicians' Union
Breaking In
Getting Music Licensed in Advertising
Benefits of Licensing Music for Advertising
Forming a Network
Radio Commercials
Television Commercials
Income Stream from Commercials
Breaking into Commercials
Interpreting Music Requests
Lines of Command
Getting Music Licensed in Brand Entertainment and Sponsorship
Traditional Sponsorship versus Brand Entertainment
Qualifies That Attract Product Sponsorship
Going for Sponsorship Deals
Sponsorship Backlash
Being Proactive
Additional Licensing Options
Getting Music Licensed in Digital Media
The Digital World
Digital Licensing Basics
Games, Loops, Ringtones, Internet Radio, and Podcasts
Peer to Peer Music Networks
Buying and Selling Songs Online
Key Points to Remember
Getting Music Licensed in Less Obvious Markets
The World Outside of TV, Film, and the Internet
Getting to the Right Person
Licensing Music in Colleges and Universities
Licensing Music for Live Performances
Licensing Music for Corporate Training Videos
Licensing Music for Music Compilations
Licensing Music for Restaurants
Licensing Music for Massage Therapy Centers
Licensing Music for Resorts and Hotels
Licensing Music for Educational Purposes
Licensing Music for DJ Remixes
Licensing an Idea
Capitalizing on the Unexplored
Making Money Internationally
Foreign Royalties
International Performing Rights Organization Affiliates
How Royalties Get Collected
International Royalties for Performing Artists
Tapping into Foreign Licensing Opportunities
MIDEM and Popkomm
Frequently Asked Questions
Advice from the Pros
Acknowledgments
Index
About the Authors
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