Producing Bollywood Inside the Contemporary Hindi Film Industry

ISBN-10: 0822352133

ISBN-13: 9780822352136

Edition: 2012

Authors: Tejaswini Ganti

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Producing Bollywoodis an in-depth ethnography of the Bombay-based Hindi film industry, more popularly known as Bollywood. Taking readers inside this hugely popular global industry, Tejaswini Ganti focuses on the social world and professional practices of Hindi filmmakers. She contends that the industry is profoundly shaped by their immense distain for the industry and their audiences, and the unpredictability of filmmaking. Ganti argues that, in conjunction with the neoliberal restructuring of the Indian state and economy, the filmmakers’ aspirations for social respectability and professional distinction, as well as their efforts to manage uncertainty, have led to the gentrification of the Hindi filmmaking. While industry insiders discuss this process in terms of quality, improvement, and innovation, it has often meant the loss of industry jobs for the poor and working classes. Ganti describes the changes in the industry’s production culture, daily practices, and filmmaking ideologies, and she situates these changes in relation to national discourses about legitimacy and taste. By tracing the transformations of the Hindi film industry through a decade of tremendous social and economic change in India, Ganti provides new insights into the effects of neoliberalism on cultural production in a postcolonial setting.
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Book details

List price: $29.95
Copyright year: 2012
Publisher: Duke University Press
Publication date: 3/7/2012
Binding: Paperback
Pages: 440
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.342
Language: English

introduction: How the Hindi Film Industry Became "Bollywood"
The Social Status of Films and Filmmakers
From Vice to Virtue: The State and Filmmaking in India
From Slumdogs to Millionaires: The Gentrification of Hindi Cinema
Casting Respectability
The Practices and Processes of Film Production
A Day in the Life of a Hindi Film Set
The Structure, Organization, and Social Relations of the Hindi Film Industry
Sentiments of Disdain and Practices of Distinction: The Work Culture of the Hindi Film Industry
Risky Business: Managing Uncertainty in the Hindi Film Industry
Discourses and Practices of Audience-Making
Pleasing Both Aunties and Servants: The Hindi Film Industry and Its Audience Imaginaries
The Fear of Large Numbers: The Gentrification of Audience Imaginaries
Epilogue: My Name is Bollywood
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