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Gods in the Bazaar The Economies of Indian Calendar Art

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ISBN-10: 0822339269

ISBN-13: 9780822339267

Edition: 2007

Authors: Kajri Jain, Nicholas Thomas

List price: $31.95
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"Gods in the Bazaar" is a fascinating account of the printed images known in India as "calendar art" or "bazaar art," the color-saturated, mass-produced pictures often used on calendars and in advertisements, featuring deities and other religious themes as well as nationalist leaders, alluring women, movie stars, chubby babies, and landscapes. Calendar art appears in all manner of contexts in India: in chic elite living rooms, middle-class kitchens, urban slums, village huts; hung on walls, stuck on scooters and computers, propped up on machines, affixed to dashboards, tucked into wallets and lockets. In this beautifully illustrated book, Kajri Jain examines the power that calendar art…    
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Book details

List price: $31.95
Copyright year: 2007
Publisher: Duke University Press
Publication date: 4/6/2007
Binding: Paperback
Pages: 448
Size: 7.12" wide x 10.25" long x 1.10" tall
Weight: 2.706
Language: English

Notes on Style
Introduction: Calendar Art as an Object of Knowledge
Vernacularizing Capitalism: Sivakasi and Its Circuits
When the Gods Go to Market
Naturalizing the Popular
The Sacred Icon in the Age of the Work of Art and Mechanical Reproduction
The Circulation of Images and the Embodiment of Value
The Efficacious Image and the Sacralization of Modernity
Flexing the Canon
Works Cited