Wallowing in Sex The New Sexual Culture of 1970s American Television

ISBN-10: 0822339196

ISBN-13: 9780822339199

Edition: 2007

Authors: Elana Levine, Lynn Spigel

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Passengers disco dancing in "The Love Boat"'s Acapulco Lounge. A young girl walking by a marquee advertising "Deep Throat" in the made-for-TV movie "Dawn: Portrait of a Teenage Runaway," A frustrated housewife borrowing "Orgasm and You" from her local library in "Mary Hartman, Mary Hartman," Commercial television of the 1970s was awash with references to sex. In the wake of the sexual revolution and the women's liberation and gay rights movements, significant changes were rippling through American culture. In representing--or not representing--those changes, broadcast television provided a crucial forum through which Americans alternately accepted and contested momentous shifts in sexual mores, identities, and practices. "Wallowing in Sex" is a lively analysis of the key role of commercial television in the new sexual culture of the 1970s. Elana Levine explores sex-themed made-for-TV movies; female sex symbols such as the stars of "Charlie's Angels" and "Wonder Woman"; the innuendo-driven humor of variety shows ("The Sonny and Cher Comedy Hour," "Laugh-In"), sitcoms ("M*A*S*H," "Three's Company"), and game shows ("Match Game"); and the proliferation of rape plots in daytime soap operas. She also uncovers those sexual topics that were barred from the airwaves. Along with program content, Levine examines the economic motivations of the television industry, the television production process, regulation by the government and the tv industry, and audience responses. She demonstrates that the new sexual culture of 1970s television was a product of negotiation between producers, executives, advertisers, censors, audiences, performers, activists, and many others. Ultimately, 1970stelevision legitimized some of the sexual revolution's most significant gains while minimizing its more radical impulses.
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Book details

List price: $26.95
Copyright year: 2007
Publisher: Duke University Press
Publication date: 1/9/2007
Binding: Paperback
Pages: 336
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.276
Language: English

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The Sex Threat: Regulating and Representing Sexually Endangered Youth
Symbols of Sex: Television's Women and Sexual Difference
Sex with a Laugh Track: Sexuality and Television Humor
From Romance to Rape: Sex, Violence, Soap Operas
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