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Dixie Emporium Tourism, Foodways, and Consumer Culture in the American South

ISBN-10: 0820331694

ISBN-13: 9780820331690

Edition: 2008

Authors: Anthony J. Stanonis

List price: $25.95
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Description:

This collection of ten essays focuses on how southerners have marketed themselves to outsiders. The cultural ironies and contradictions that have arisen from southerners' efforts to commodify their identity reveal regional anxieties about consumerism, tourism, and memory. The book's first section looks at southern souvenirs as abstractions of regional culture. Essays on such topics as Confederate imagery on consumer goods and the tacky figurine known as the Horny Hillbilly unpack the often incongruous meanings bestowed on souvenirs by their owners. Locales like Branson, Missouri, and the South of the Border tourist complex in South Carolina are discussed in the second section's essays, which consider how tourist sites can both exploit and depend on local culture. Recognizing the deep cultural meanings associated with food and eating, the final group of essays looks at the Krispy Kreme donut franchise, the themed Baltimore eatery Caf Hon, and other manifestations of southern foodways. Viewing a region often at odds with itself on matters like race and religion, Dixie Emporium identifies spaces, services, and products that construct various Souths that exaggerate, refute, or self-consciously safeguard elements of southernness.
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Book details

List price: $25.95
Copyright year: 2008
Publisher: University of Georgia Press
Publication date: 10/15/2008
Binding: Paperback
Pages: 312
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.990

List of Illustrations
Acknowledgments
Introduction: Selling Dixies
Buying Memory: Souvenirs of the American South
Introduction: Thoughtful Souvenirs
"There Is an Abundance of Those Which Are Genuine": Northern Travelers and Souvenirs of the Antebellum South
Branding Dixie: The Selling of the American South, 1890-1930
The Riddle of the Horny Hillbilly
Coloring the Market: Race and Consumerism
Introduction: Identity Market
Refining Religion: Consumerism and African American Religion in the Delta, 1875-1917
Hillbilly Heaven: Branson Tourism and the Hillbilly of the Missouri Ozarks
Behind the Sombrero: Identity and Power at South of the Border, 1949-2001
Selling the Civil Rights Movement: Montgomery, Alabama, since the 1960s
Consuming the South: Foodways and the Performance of Southern Culture
Introduction: Southern Eats
Just Like Mammy Used to Make: Foodways in the Jim Crow South
Mechanized Southern Comfort: Touring the Technological South at Krispy Kreme
The Cafe Hon: Working-Class White Femininity and Commodified Nostalgia in Postindustrial Baltimore
Contributors
Index