Anime's Media Mix Franchising Toys and Characters in Japan

Name: Anime's Media Mix Franchising Toys and Characters in Japan
Price: 27.16 USD
Availability: InStock
ISBN: 9780816675500

ISBN-10: 0816675503

ISBN-13: 9780816675500

Edition: 2012

Authors: Marc Steinberg

List price: $28.00

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Description:

InAnime’s Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called “media mix” in Japan and “convergence” in the West.According to Steinberg, both anime and the media mix were ignited on January 1, 1963, whenAstro Boyhit Japanese TV screens for the first time. Sponsored by a chocolate manufacturer with savvy marketing skills, Astro Boy quickly became a cultural icon in Japan. He was the poster boy (or, in his case, “sticker boy”) both for Meiji Seika’s chocolates and for what could happen…

Book details

List price: $28.00
Copyright year: 2012
Publisher: University of Minnesota Press
Publication date: 2/23/2012
Binding: Paperback
Pages: 304
Size: 5.50" wide x 8.50" long x 0.90" tall
Weight: 0.990
Language: English



Introduction: Rethinking Convergence in Japan



Anime Transformations: Tetsuwan Atomu



Limiting Movement, Inventing Anime



Candies, Premiums, and Character Merchandising: The Meiji-Atomu Marketing Campaign



Material Communication and the Mass Media Toy



Media Mixes and Character Consumption: Kadokawa Books



Media Mixes, Media Transformations



Character, World, Consumption


Acknowledgments


Notes


Bibliography


Index