Skip to content

Brand Aid Shopping Well to Save the World

Best in textbook rentals since 2012!

ISBN-10: 081666546X

ISBN-13: 9780816665464

Edition: 2010

Authors: Lisa Ann Richey, Stefano Ponte

List price: $18.95
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Customers also bought

Book details

List price: $18.95
Copyright year: 2010
Publisher: University of Minnesota Press
Publication date: 3/11/2011
Binding: Paperback
Pages: 288
Size: 5.50" wide x 8.50" long x 0.70" tall
Weight: 0.682
Language: English

Lisa Ann Richey is professor of international development studies at Roskilde University. She is the author ofPopulation Politics and Development: From the Policies to the Clinics. Stefano Ponte is senior researcher at the Danish Institute for International Studies. He is the coauthor ofTrading Down: Africa, Value Chains, and the Global EconomyandThe Coffee Paradox: Global Markets, Commodity Trade, and the Elusive Promise of Development.

STEFANO PONTE is Senior Researcher at the Danish Institute for International Studies, Denmark. His recent work includes Brand Aid: Shopping Well to Save the World (with Lisa Ann Richey), Global Agro-Food Trade and Standards (co-edited with Peter Gibbon and Evelyne Lazaro) and The Coffee Paradox: Commodity Trade and the Elusive Promise of Development (with Benoit Daviron). PETER GIBBON is Senior Researcher at the Danish Institute for International Studies, Denmark. His publications include Trading Down: Africa, Value Chains and The Global Economy (with Stefano Ponte). JAKOB VESTERGAARD is Senior Researcher at the Danish Institute for International Studies, Denmark. He is the author of…    

Preface
Introduction: RED and the Reinvention of International Aid
Band Aid to Brand Aid: Celebrity Experts and Expert Celebrities
The Rock Man's Burden: Fair Vanity and Virtual Salvation
Saving Africa: AIDS and the Rebranding of Aid
Hard Commerce: Corporate Social Responsibility for Distant Others
Doing Good by Shopping Well: The Rise of �Causumer� Culture
Conclusion: Celebrities, Consumers, and Everyone Else
Notes
Works Cited
Index