Winning Your Election the Wellstone Way A Comprehensive Guide for Candidates and Campaign Workers

ISBN-10: 081665333X

ISBN-13: 9780816653331

Edition: 2008

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Book details

List price: $22.95
Copyright year: 2008
Publisher: University of Minnesota Press
Publication date: 7/10/2008
Binding: Paperback
Pages: 304
Size: 7.00" wide x 9.75" long x 0.75" tall
Weight: 1.188
Language: English

Erik Peterson (1890–1960) was a German theologian, scholar of early Christianity, and friend and colleague of Karl Barth and Carl Schmitt. Michael J. Hollerich is Professor of Theology at the University of St. Thomas. He is the author ofEusebius of Caesarea's Commentary on Isaiah: Christian Exegesis in the Age of Constantine(1999).

Running to win : qualities of good candidates and managers
Writing a campaign plan and laying out a path to victory
Creating a message and delivering it to your audience
Identifying your base, swing voters, and opponents through voter targeting
How to build your base and use it for direct voter contact
Using direct mail to reinforce your message and target specific voters
Reaching voters through paid advertising
Working with reporters and communicating your message through earned media
Raising money and knowing how to spend it
Getting to know your candidate and understanding your opponent
Maximizing the candidate's time with smart scheduling
Getting the most out of technology
The campaign manager : what it takes to run a successful race
Turning out our voters : getting out the vote
You won : now what?
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