Finding Betty Crocker The Secret Life of America's First Lady of Food

Name: Finding Betty Crocker The Secret Life of America's First Lady of Food
Price: 5.04 USD
Availability: InStock
ISBN: 9780816650187

ISBN-10: 0816650187

ISBN-13: 9780816650187

Edition: 2007

Authors: Susan Marks

List price: $15.95

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Description:

While Betty Crocker is often associated with 1950s happy homemaking, she originally belonged to a different generation. Created in 1921 as a "friend to homemakers" for the Washburn Crosby Company (a forerunner to General Mills) in Minneapolis, her purpose was to answer consumer mail. "She" was actually the women of the Home Service Department who signed Betty's name. Eventually, Betty Crocker's local radio show on WCCO expanded, and audiences around the nation tuned her in, tried her money-saving recipes, and wrote Betty nearly 5,000 fan letters per day. In "Finding Betty Crocker, " Susan Marks offers an utterly unique look at the culinary and marketing history of America's First Lady of…

Book details

List price: $15.95
Copyright year: 2007
Publisher: University of Minnesota Press
Publication date: 3/19/2007
Binding: Paperback
Pages: 288
Size: 5.50" wide x 8.25" long x 0.70" tall
Weight: 0.902
Language: English