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Pink Ribbons, Inc Breast Cancer and the Politics of Philanthropy

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ISBN-10: 0816648999

ISBN-13: 9780816648993

Edition: 2006

Authors: Samantha King

List price: $18.95
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"Samantha King "explains how, beyond being an all-too-frequent and still-too-lethal disease for many women, breast cancer is a corporate dream come true." --Herizons" "Fascinating. King's deft and thoughtful interpretation of the pink ribbon phenomenon is an important wake-up call. Going against the grain, she takes a clear-eyed look at a trend that often seems to outshine the disease that put it on the map." --Women's Review of Books" "King's criticisms of breast-cancer philanthropy provide a new means of looking at one of our culture's most celebrated causes. For anyone who has ever squirreled away yogurt lids for the cause, Pink Ribbons, Inc." is food for thought." --Bitch" "A…    
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Book details

List price: $18.95
Copyright year: 2006
Publisher: University of Minnesota Press
Publication date: 5/19/2008
Binding: Paperback
Pages: 208
Size: 5.25" wide x 8.75" long x 0.50" tall
Weight: 0.528
Language: English

Introduction: Breast Cancer and the Culture of Giving
A Dream Cause: Breast Cancer, Corporate Philanthropy, and the Market for Generosity
Doing Good by Running Well: The Race for the Cure and the Politics of Civic Fitness
Stamping Out Breast Cancer: The Neoliberal State and the Volunteer Citizen
Imperial Charity: Women's Health, Cause-Related Marketing, and Global Capitalism
The Culture of Survivorship and the Tyranny of Cheerfulness
Conclusion: Beyond Pink Ribbons
Acknowledgments
Notes
Index